{"product_id":"retail-and-channel-marketing-9781789903676","title":"Retail and Channel Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eNow in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e   Key features of the second edition include:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCoverage of both the core tenets and the latest research frontiers in the field\u003c\/li\u003e\n\u003cli\u003eA new chapter detailing the history of retailing and its importance to modern economies\u003c\/li\u003e\n\u003cli\u003eUpdated case examples based on real-world scenarios to reinforce understanding of complex topics\u003c\/li\u003e\n\u003cli\u003eExploration of key concerns of commercial sector analysis and retail marketing through the lenses of the manufacturer, the retailer and the customer.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e Offering a comprehensive introduction to both foundational topics and advanced concepts, this textbook is ideal for courses relating to channel marketing and retail management, as well as MBA courses on marketing and go-to-market strategy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents: PART I RETAILING  1. The retail sector  2.  Marketing  3. Retail innovation  4. Retail branding  5. A brief history of retailing  PART II CHANNEL MANAGEMENT  6. Channel design  7. Channel marketing  8. E-tailing  9. Multi- and Omni-channel management  Bibliography   Index","brand":"Edward Elgar Publishing Ltd","offers":[{"title":"Default Title","offer_id":49412676190551,"sku":"9781789903676","price":36.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781789903676.jpg?v=1730517573","url":"https:\/\/bookcurl.com\/products\/retail-and-channel-marketing-9781789903676","provider":"Book Curl","version":"1.0","type":"link"}