{"product_id":"restartup-9781119754404","title":"Restartup","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eYourcompletestartupdownturn survival guide\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDuringamarket boom,startupfundingisin abundance.Butwhen a financial crisis hits,investments dry up,making itdifficultfor newer, smaller outfits to survive.During aperiod ofeconomicinstability,thattask might seem even harder.However, acrisis doesn'thave to mean it's time to shut up shop.\u003ci\u003eRestartup\u003c\/i\u003eshows howit's possiblebychoosing toembrace instabilityandseizingthenew opportunities itprovidestostay afloat,and eventothrive.\u003c\/p\u003e \u003cp\u003eArunkumarKrishnakumarand Maxson Teetechinvestor, influencer, blogger, andpodcasterusecase studies andin-depth interviews with VCs, CEOs, and academicstoflesh-outanecdotalcrisis-survival frameworks. They introduce youto the concepts, toolsandtechniquestohelpyousailthrough an economic storm.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe money pyramidunderstandyourcrisisfinancing options\u003c\/li\u003e \u003cli\u003eMental Health drop the societal taboofor the wellbeing of the company and the founders\u003c\/li\u003e \u003cli\u003eFundraising psychologygo beyond the dec\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgements xxiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 \u003c\/b\u003e\u003cb\u003eEven Shit Floats in High Tide 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eThe Macros Matter 3\u003c\/p\u003e \u003cp\u003eCapitalism: The Pyramid Scheme 4\u003c\/p\u003e \u003cp\u003eTier 0 5\u003c\/p\u003e \u003cp\u003eTier 1 5\u003c\/p\u003e \u003cp\u003eTier 2 5\u003c\/p\u003e \u003cp\u003eTier 3 5\u003c\/p\u003e \u003cp\u003eTier 4 7\u003c\/p\u003e \u003cp\u003eTier 5 8\u003c\/p\u003e \u003cp\u003eRole of the Central Banks and Regulators 8\u003c\/p\u003e \u003cp\u003eVirtuous Cycles 10\u003c\/p\u003e \u003cp\u003eThe Wealth Effect 14\u003c\/p\u003e \u003cp\u003eAn Interplay of Incentives 14\u003c\/p\u003e \u003cp\u003eInvestor Dilemma 17\u003c\/p\u003e \u003cp\u003eConclusion 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 \u003c\/b\u003e\u003cb\u003eHindsight’s 2020 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 23\u003c\/p\u003e \u003cp\u003eStructural versus Event-Driven Crises 24\u003c\/p\u003e \u003cp\u003eStructural 25\u003c\/p\u003e \u003cp\u003eEvent-Driven 25\u003c\/p\u003e \u003cp\u003eThe Crisis Timeline 26\u003c\/p\u003e \u003cp\u003eBlack Monday 1987 27\u003c\/p\u003e \u003cp\u003eDot-Com Bubble 1999–2000 29\u003c\/p\u003e \u003cp\u003eThe Great Recession of 2008 31\u003c\/p\u003e \u003cp\u003eThe Year of Crises – 2020 35\u003c\/p\u003e \u003cp\u003eIf It Smells Like Funk 38\u003c\/p\u003e \u003cp\u003eGreed Is Good, or Is It? 38\u003c\/p\u003e \u003cp\u003eConsistent Overvaluation 39\u003c\/p\u003e \u003cp\u003eFailed Funding Rounds 39\u003c\/p\u003e \u003cp\u003eDown Rounds 40\u003c\/p\u003e \u003cp\u003eFunding Gaps 40\u003c\/p\u003e \u003cp\u003eData Collection 42\u003c\/p\u003e \u003cp\u003eEcosystem Pulse 43\u003c\/p\u003e \u003cp\u003eTeam 44\u003c\/p\u003e \u003cp\u003eProduct 45\u003c\/p\u003e \u003cp\u003eCompetition 47\u003c\/p\u003e \u003cp\u003eFunding 48\u003c\/p\u003e \u003cp\u003eConclusion 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 \u003c\/b\u003e\u003cb\u003eBe Your Own Shrink 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 53\u003c\/p\u003e \u003cp\u003eCrisis Is Here 54\u003c\/p\u003e \u003cp\u003ePut on Your Seat Belt First 54\u003c\/p\u003e \u003cp\u003eThe Emotional Gym 56\u003c\/p\u003e \u003cp\u003eOrganisational Emotional Fitness 60\u003c\/p\u003e \u003cp\u003eYou and Your Business: A 3D Model 61\u003c\/p\u003e \u003cp\u003ePassion 62\u003c\/p\u003e \u003cp\u003eSkills 63\u003c\/p\u003e \u003cp\u003eDemand 64\u003c\/p\u003e \u003cp\u003eStep Away 64\u003c\/p\u003e \u003cp\u003eSwitch Off or Snooze 65\u003c\/p\u003e \u003cp\u003eMentoring 67\u003c\/p\u003e \u003cp\u003eExecutive Coaching 68\u003c\/p\u003e \u003cp\u003eConnect and Inspire 68\u003c\/p\u003e \u003cp\u003eConclusion 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 \u003c\/b\u003e\u003cb\u003eThe Surgical Strike 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 73\u003c\/p\u003e \u003cp\u003eThe Startup Bell Curve 75\u003c\/p\u003e \u003cp\u003eA 3D Plan of Action 77\u003c\/p\u003e \u003cp\u003eSurvive: First-Order Optimisation 77\u003c\/p\u003e \u003cp\u003eNormalise: Second-Order Optimisation 77\u003c\/p\u003e \u003cp\u003eThrive: Third-Order Optimisation 78\u003c\/p\u003e \u003cp\u003eFirst-Order Optimisation 79\u003c\/p\u003e \u003cp\u003eCashFlow Is Oxygen 80\u003c\/p\u003e \u003cp\u003eSoul Searching 81\u003c\/p\u003e \u003cp\u003eWhat’s the Heart of Your Business? 82\u003c\/p\u003e \u003cp\u003eWhere Are You Relevant? 84\u003c\/p\u003e \u003cp\u003eIs Your Cost Structure Optimal? 85\u003c\/p\u003e \u003cp\u003eScenario Planning 87\u003c\/p\u003e \u003cp\u003eThe Soul versus Value Quadrant 88\u003c\/p\u003e \u003cp\u003eCold Decisions, Humane Execution 91\u003c\/p\u003e \u003cp\u003eCommunication Architecture 92\u003c\/p\u003e \u003cp\u003eClients: Increase Incoming 95\u003c\/p\u003e \u003cp\u003eSuppliers and Vendors: Decrease Outgoing 97\u003c\/p\u003e \u003cp\u003eThe Firm: Align Culture 98\u003c\/p\u003e \u003cp\u003eTeam: Handle with Care 99\u003c\/p\u003e \u003cp\u003eWhat Next? 103\u003c\/p\u003e \u003cp\u003eConclusion 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 \u003c\/b\u003e\u003cb\u003eCheck Your Mirrors 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 107\u003c\/p\u003e \u003cp\u003eSecond-Order Optimisation 108\u003c\/p\u003e \u003cp\u003eThe Who 110\u003c\/p\u003e \u003cp\u003eThe Why 112\u003c\/p\u003e \u003cp\u003eThe How Much 115\u003c\/p\u003e \u003cp\u003eThe How 118\u003c\/p\u003e \u003cp\u003eAsk Them 118\u003c\/p\u003e \u003cp\u003eGet Them 119\u003c\/p\u003e \u003cp\u003eUnderstand Them 120\u003c\/p\u003e \u003cp\u003eBehaviour versus Value 123\u003c\/p\u003e \u003cp\u003eConclusion 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 \u003c\/b\u003e\u003cb\u003eMap the Trip 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 127\u003c\/p\u003e \u003cp\u003eInfrastructure 128\u003c\/p\u003e \u003cp\u003ePolicy Infrastructure 128\u003c\/p\u003e \u003cp\u003ePayment Services Directive (PSD 2) 130\u003c\/p\u003e \u003cp\u003eBlockchain and Cryptocurrencies 131\u003c\/p\u003e \u003cp\u003eIndia’s Aadhaar 132\u003c\/p\u003e \u003cp\u003eDrug Discovery 134\u003c\/p\u003e \u003cp\u003eTechnology Infrastructure 134\u003c\/p\u003e \u003cp\u003eRise of the Machines 135\u003c\/p\u003e \u003cp\u003eAWS and Innovation 136\u003c\/p\u003e \u003cp\u003eBroadband and Video Genre 137\u003c\/p\u003e \u003cp\u003eEcosystem Infrastructure 139\u003c\/p\u003e \u003cp\u003eTalent Infrastructure 139\u003c\/p\u003e \u003cp\u003eFunding Infrastructure 141\u003c\/p\u003e \u003cp\u003eThe Missing Link 145\u003c\/p\u003e \u003cp\u003eConclusion 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 \u003c\/b\u003e\u003cb\u003eFrom Fiats to Ferraris 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 149\u003c\/p\u003e \u003cp\u003eThe 4D Lens 150\u003c\/p\u003e \u003cp\u003eTime: Longevity 151\u003c\/p\u003e \u003cp\u003eTime: Velocity 151\u003c\/p\u003e \u003cp\u003eSpace: Scale 152\u003c\/p\u003e \u003cp\u003eSpace: Weight 152\u003c\/p\u003e \u003cp\u003eThe Business Model Barometer 153\u003c\/p\u003e \u003cp\u003eContractually Predictable 155\u003c\/p\u003e \u003cp\u003eEnterprise Software 155\u003c\/p\u003e \u003cp\u003eSoftware as a Service (SaaS) 156\u003c\/p\u003e \u003cp\u003eSubscription 157\u003c\/p\u003e \u003cp\u003eBehaviourally Predictable 158\u003c\/p\u003e \u003cp\u003eAdvertising 160\u003c\/p\u003e \u003cp\u003eTransactional 161\u003c\/p\u003e \u003cp\u003eHybrid 162\u003c\/p\u003e \u003cp\u003eMarketplace 162\u003c\/p\u003e \u003cp\u003eMix, Match and Moonshot 164\u003c\/p\u003e \u003cp\u003eConclusion 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 \u003c\/b\u003e\u003cb\u003eHit Refresh 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 169\u003c\/p\u003e \u003cp\u003eThird-Order Optimisation 170\u003c\/p\u003e \u003cp\u003eThe Pirate Metrics 171\u003c\/p\u003e \u003cp\u003eShades of Grey 172\u003c\/p\u003e \u003cp\u003ePreserve the Soul 175\u003c\/p\u003e \u003cp\u003eContinue Experimentation 176\u003c\/p\u003e \u003cp\u003eBuild for a Crisis 177\u003c\/p\u003e \u003cp\u003eTip 1: Values Make or Break Firms 179\u003c\/p\u003e \u003cp\u003eTip 2: It’s the Team, Idiot 180\u003c\/p\u003e \u003cp\u003eTip 3: Decentralising Decision-Making 181\u003c\/p\u003e \u003cp\u003eTip 4: Data-Driven Accountability 182\u003c\/p\u003e \u003cp\u003eTip 5: Embracing Cost Consciousness 182\u003c\/p\u003e \u003cp\u003eTip 6: Growing Responsibly 183\u003c\/p\u003e \u003cp\u003eTip 7: Tapping into a Support Network 184\u003c\/p\u003e \u003cp\u003eTip 8: Mind the Mind 184\u003c\/p\u003e \u003cp\u003eConclusion 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 \u003c\/b\u003e\u003cb\u003eWinner Winner Chicken Dinner 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 189\u003c\/p\u003e \u003cp\u003eThe Macro Environment 190\u003c\/p\u003e \u003cp\u003eWhat History Tells Us 191\u003c\/p\u003e \u003cp\u003eWear Your Mask First 194\u003c\/p\u003e \u003cp\u003eCold Decisions and Humane Execution 197\u003c\/p\u003e \u003cp\u003eCustomer Is King 200\u003c\/p\u003e \u003cp\u003eInfrastructure Catalysts 203\u003c\/p\u003e \u003cp\u003eBusiness Model Evaluation 206\u003c\/p\u003e \u003cp\u003eAll Change 208\u003c\/p\u003e \u003cp\u003eConclusion 212\u003c\/p\u003e \u003cp\u003eGlossary 215\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407138693463,"sku":"9781119754404","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119754404.jpg?v=1730498313","url":"https:\/\/bookcurl.com\/products\/restartup-9781119754404","provider":"Book Curl","version":"1.0","type":"link"}