{"product_id":"resistance-to-innovation-9780226632605","title":"Resistance to Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEvery year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A fascinating read. The real-world examples are supported by a review of a diverse range of scientific research, making this an interesting and useful read for entrepreneurs, product managers, researchers, and people who are generally interested in understanding the behavior of the majority of consumers.\" (Mel Fugate, Southern Methodist University)","brand":"The University of Chicago Press","offers":[{"title":"Default Title","offer_id":49400073814359,"sku":"9780226632605","price":37.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780226632605.jpg?v=1730469631","url":"https:\/\/bookcurl.com\/products\/resistance-to-innovation-9780226632605","provider":"Book Curl","version":"1.0","type":"link"}