{"product_id":"resistance-is-useless-the-art-of-business-persuasion-9781841124698","title":"Resistance is Useless: The Art of Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThis book will show you how anyone can be persuaded to do anything.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGeoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.\u003cbr\u003eResistance is Useless will show you how to:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eChange anyone's opinion on any subject.\u003c\/li\u003e\n\u003cli\u003eTransform a lynch mob into your most devout supporters.\u003c\/li\u003e\n\u003cli\u003eAvoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.\u003c\/li\u003e\n\u003cli\u003eUnderstand how a perfect product demonstration can get you hurled into the street by security.\u003c\/li\u003e\n\u003cli\u003eSell tanks to Genghis khan.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eReadership: General Business, customer service and sales.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...This is a true book of inspiration…Compelling and fun to read …\" (PS Advisor, 1 April 2003)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.  \u003cp\u003eThe gentle art of persuasion.\u003c\/p\u003e \u003cp\u003eSelling tanks to Genghis Kahn.\u003c\/p\u003e \u003cp\u003eRisky business?\u003c\/p\u003e \u003cp\u003eThe gift of the earhole.\u003c\/p\u003e \u003cp\u003eMimicking sheepdogs.\u003c\/p\u003e \u003cp\u003eKeeping promises, keeping customers.\u003c\/p\u003e \u003cp\u003eWelcoming complaints.\u003c\/p\u003e \u003cp\u003eThe psychology of persuasion.\u003c\/p\u003e \u003cp\u003eNegotiating: sympathize and trust no one.\u003c\/p\u003e \u003cp\u003eBenefits, who benefits?\u003c\/p\u003e \u003cp\u003eThe big ones.\u003c\/p\u003e \u003cp\u003eThe end is nigh: close or launch-pad?\u003c\/p\u003e \u003cp\u003eAnd finally ?\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":51456186745175,"sku":"9781841124698","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781841124698.jpg?v=1755034142","url":"https:\/\/bookcurl.com\/products\/resistance-is-useless-the-art-of-business-persuasion-9781841124698","provider":"Book Curl","version":"1.0","type":"link"}