{"product_id":"reshaping-retail-9781118656662","title":"Reshaping Retail","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 A Brief History of Retailing 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe mercantile era 11\u003c\/p\u003e \u003cp\u003eThe modern era 13\u003c\/p\u003e \u003cp\u003eThe digital era 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Technology: The Crucial Retail Enabler 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow retailers add value 30\u003c\/p\u003e \u003cp\u003eConnecting the chain 33\u003c\/p\u003e \u003cp\u003eKnowing what you know 39\u003c\/p\u003e \u003cp\u003eA succession of evolutions 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Game-Changing Technologies 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRevolution 50\u003c\/p\u003e \u003cp\u003eThe next era of technology change 57\u003c\/p\u003e \u003cp\u003eWhat it means for consumers 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Consumer Empowerment 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe consumer decision journey 94\u003c\/p\u003e \u003cp\u003eCustomer empowerment tools 95\u003c\/p\u003e \u003cp\u003eRetailers’ response to consumers’ changing behavior 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Toward a New Retailing Paradigm 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe changing role of the physical store 116\u003c\/p\u003e \u003cp\u003eNew contenders 128\u003c\/p\u003e \u003cp\u003eThe power of information productivity 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The Future of Retail 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStand-alone archetypes 146\u003c\/p\u003e \u003cp\u003eBuilding on the stand-alone models 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 A Call to Action 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeapfrogging 169\u003c\/p\u003e \u003cp\u003eThe way forward 170\u003c\/p\u003e \u003cp\u003eMaking it happen 181\u003c\/p\u003e \u003cp\u003eAcknowledgments 191\u003c\/p\u003e \u003cp\u003eAbout the Authors 193\u003c\/p\u003e \u003cp\u003eIndex 195\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406901485911,"sku":"9781118656662","price":23.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118656662.jpg?v=1730497498","url":"https:\/\/bookcurl.com\/products\/reshaping-retail-9781118656662","provider":"Book Curl","version":"1.0","type":"link"}