{"product_id":"research-to-revenue-9781469676777","title":"Research to Revenue","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePresents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, the authors offer a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common mistakes.","brand":"The University of North Carolina Press","offers":[{"title":"Default Title","offer_id":50041326469463,"sku":"9781469676777","price":23.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781469676777.jpg?v=1740182431","url":"https:\/\/bookcurl.com\/products\/research-to-revenue-9781469676777","provider":"Book Curl","version":"1.0","type":"link"}