{"product_id":"research-perspectives-on-social-media-influencers-and-their-followers-9781793613660","title":"Research Perspectives on Social Media Influencers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eResearch Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e\u003cp\u003eList of Figures and Tables\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eBrandi Watkins, Ph.D.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 1: The Science of Social Media Influencer Marketing\u003c\/p\u003e\u003cp\u003eKelli S. Burns, Ph.D.\u003c\/p\u003e\u003cp\u003eChapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication\u003c\/p\u003e\u003cp\u003eAlison N. Novak, Ph.D.\u003c\/p\u003e\u003cp\u003eChapter 3: #MarketingFaith: The Megachurch Pastor as Social Media Influencer\u003c\/p\u003e\u003cp\u003eElizabeth B. Jones, Ph.D.\u003c\/p\u003e\u003cp\u003eSydney O. Scheller\u003c\/p\u003e\u003cp\u003eNathan Vick\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry\u003c\/p\u003e\u003cp\u003eCarolyn Kim, Ph.D., APR\u003c\/p\u003e\u003cp\u003eKaren Freberg, Ph.D.\u003c\/p\u003e\u003cp\u003eMitchell Friedman, Ed.D., APR\u003c\/p\u003e\u003cp\u003eAmanda J. Weed, Ph.D., APR\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements \u003c\/p\u003e\u003cp\u003eWangari Njathi\u003c\/p\u003e\u003cp\u003eNicole M. Lee, Ph.D.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 6: It’s a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics’ Attitudes About, and Behaviors Regarding, Insulin Pump Therapy\u003c\/p\u003e\u003cp\u003eCorey Jay Liberman, Ph.D.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 7: You “Can’t Put Concealer on This One”: Crisis Management in an Influencer Context\u003c\/p\u003e\u003cp\u003eChelsea Woods, Ph.D.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 8: Ethical Responsibilities for Social Media Influencers \u003c\/p\u003e\u003cp\u003eJenn Burleson Mackay, Ph.D.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 9: The Case of Dina Tokio: Using Symbolic Theory to Understand the Backlash\u003c\/p\u003e\u003cp\u003eJoAnna Boudreaux\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 10: Connecting via Social Media for Weight Loss: An Exploration of Social Media Influencers in a Weight Loss Community\u003c\/p\u003e\u003cp\u003eCarrie S. Trimble, Ph.D. \u003c\/p\u003e\u003cp\u003eNancy J. Curtin, Ph.D. \u003c\/p\u003e\u003cp\u003eChapter 11: Influenced by My Lifestyle Net Idols (#Contentcreators): Exploring the Relationships between Thai Net Idols and Followers\u003c\/p\u003e\u003cp\u003eVimviriya Limkangvanmongkol, Ph.D.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAbout the Contributors\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":51042631549271,"sku":"9781793613660","price":28.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781793613660.jpg?v=1750954929","url":"https:\/\/bookcurl.com\/products\/research-perspectives-on-social-media-influencers-and-their-followers-9781793613660","provider":"Book Curl","version":"1.0","type":"link"}