{"product_id":"research-perspectives-on-social-media-influencers-and-brand-communication-9781793613639","title":"Research Perspectives on Social Media Influencers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eResearch Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book addresses a greatly underserved area within social media studies with a desperately needed text, combining history of the influencer phenomenon, their practices, the ongoing regulatory issues, and the upcoming challenges.\u003c\/p\u003e -- Alice Audrezet, ISG International Business School\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eList of Tables and Figures\u003c\/p\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eBrandi Watkins\u003c\/p\u003e\u003cp\u003eChapter 1: The History of Social Media Influencers\u003c\/p\u003e\u003cp\u003eKelli S. Burns\u003c\/p\u003e\u003cp\u003eChapter 2: Rising to the Top: Social Media (Macro) Influencers and Democratized Brand Capital of Entertainment, Interaction, and Disclosure\u003c\/p\u003e\u003cp\u003eAlexa Landsberger and Amanda R. Martinez\u003c\/p\u003e\u003cp\u003eChapter 3: Micro-SMI: The Beginning of a Theoretical Model\u003c\/p\u003e\u003cp\u003eLisa Harrison\u003c\/p\u003e\u003cp\u003eChapter 4: Evaluation of Brand-Sponsored Influencers and Tactics Across Industries\u003c\/p\u003e\u003cp\u003eRonda Mariani\u003c\/p\u003e\u003cp\u003eChapter 5: LushUK Goes “All In” on Influencers\u003c\/p\u003e\u003cp\u003eAdrienne A. Wallace, Regina Luttrell, and Kylie Torres\u003c\/p\u003e\u003cp\u003eChapter 6: #OhSnap! Using Current Students as Influencers in Higher Education\u003c\/p\u003e\u003cp\u003eAlisa Agozzino\u003c\/p\u003e\u003cp\u003eChapter 7: Influencer-Marketing: Is it Right for Your Brand?\u003c\/p\u003e\u003cp\u003eTerri N. Hernandez\u003c\/p\u003e\u003cp\u003eChapter 8: Framing the Impact of Pseudo-Influencers via Communication Ethics\u003c\/p\u003e\u003cp\u003eJenna M. Lo Castro\u003c\/p\u003e\u003cp\u003eChapter 9: Playing by the Rules: Legal Restrictions Surrounding Brand-Influencer Relationships\u003c\/p\u003e\u003cp\u003eCourtney A. Barclay and Kearston L. Wesner\u003c\/p\u003e\u003cp\u003eAbout the Contributors \u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":51042631516503,"sku":"9781793613639","price":28.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781793613639.jpg?v=1750954932","url":"https:\/\/bookcurl.com\/products\/research-perspectives-on-social-media-influencers-and-brand-communication-9781793613639","provider":"Book Curl","version":"1.0","type":"link"}