{"product_id":"research-methods-in-health-communication-9780415531856","title":"Research Methods in Health Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:\u003c\/p\u003e\u003cul\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eExploration and Description: interview\/focus groups, case study, ethnography, and surveys; \u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eExamining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eCausal Explication: experimental research, meta-analysis, and meta-synthesis; and\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eCultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eMETHOD MATTERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEXPLORATON AND DESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterview\/Focus Group\u003c\/p\u003e\n\u003cp\u003eCase Study \u003c\/p\u003e\n\u003cp\u003eEthnography\u003c\/p\u003e\n\u003cp\u003eSurveys\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEXAMINING MESSAGES AND INTERPERSONAL EXCHANGES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNarrative Analysis\u003c\/p\u003e\n\u003cp\u003eConversation Analysis\u003c\/p\u003e\n\u003cp\u003eAnalyzing Physician-Patient Interactions\u003c\/p\u003e\n\u003cp\u003eSocial Network Analysis\u003c\/p\u003e\n\u003cp\u003eContent Analysis\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAUSAL EXPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperimental \u003c\/p\u003e\n\u003cp\u003eMeta-Analysis\u003c\/p\u003e\n\u003cp\u003eMeta-Synthesis\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCULTURAL, POPULATION, AND CRITICAL CONCERNS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRhetorical Methods and Criticism \u003c\/p\u003e\n\u003cp\u003eMethodological Issues: Stigmatized Populations\u003c\/p\u003e\n\u003cp\u003eMethodological Issues: Health Disparities \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMETHOD REFLECTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":50577325261143,"sku":"9780415531856","price":152.56,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/research-methods-in-health-communication-9780415531856","provider":"Book Curl","version":"1.0","type":"link"}