{"product_id":"reputation-the-evolution-of-generous-behavior-9781616681531","title":"Reputation \u0026 the Evolution of Generous Behavior","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhy are humans sometimes generous to each other? This remains a central question in social psychology, evolutionary biology, experimental economics, sociology, and other disciplines: if generous individuals provide benefits to others at a cost to themselves, then these costs imply that generosity will not evolve, not be learned, and\/or not be chosen rationally. Despite these costs, humans often do help others at a cost to themselves. This book suggests that generous individuals can benefit in many ways for their acts, such that these reputational benefits can help explain why co-operative sentiment evolved and\/or is learned through social reinforcement.","brand":"Nova Science Publishers Inc","offers":[{"title":"Default Title","offer_id":48886867689815,"sku":"9781616681531","price":46.49,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/reputation-the-evolution-of-generous-behavior-9781616681531","provider":"Book Curl","version":"1.0","type":"link"}