{"product_id":"reputation-strategy-and-analytics-in-a-hyperconnected-world-9781119052494","title":"Reputation Strategy and Analytics in a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eReputation management techniques that work amidst the unceasing flow of information\u003c\/b\u003e \u003cp\u003e\u003ci\u003eReputation Strategy and Analytics in a Hyper-Connected World\u003c\/i\u003e is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You''ll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eChapter 1: Welcome to the Networked Ecosystem\u003c\/p\u003e \u003cp\u003eChapter 2: Progress through the Revolutionary Storm: Why Data Science Matters\u003c\/p\u003e \u003cp\u003eChapter 3: The Digital Media Revolution Creates Completely New Business Models\u003c\/p\u003e \u003cp\u003eChapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy\u003c\/p\u003e \u003cp\u003eChapter 5: Reputation and Your Brand’s DNA\u003c\/p\u003e \u003cp\u003eChapter 6: The Economics of Reputation\u003c\/p\u003e \u003cp\u003eChapter 7: Cocreation Is Essential for Aligning Brands and Customers\u003c\/p\u003e \u003cp\u003eChapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis\u003c\/p\u003e \u003cp\u003eChapter 9: Reputational Partnering\u003c\/p\u003e \u003cp\u003eChapter 10: The Reputation Culture\u003c\/p\u003e \u003cp\u003eChapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership\u003c\/p\u003e \u003cp\u003eChapter 12: The Future of Reputation\u003c\/p\u003e \u003cp\u003eRecommended Reading\u003c\/p\u003e \u003cp\u003eAbout the Book\u003c\/p\u003e \u003cp\u003eMeet Our Experts\u003c\/p\u003e \u003cp\u003eAbout the Author\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866385035607,"sku":"9781119052494","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119052494.jpg?v=1722278395","url":"https:\/\/bookcurl.com\/products\/reputation-strategy-and-analytics-in-a-hyperconnected-world-9781119052494","provider":"Book Curl","version":"1.0","type":"link"}