{"product_id":"reputation-management-marketing-04-05-9781841122311","title":"Reputation Management: Marketing 04.05","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFast track route to mastering all aspects of reputation management\u003cbr\u003e \u003cbr\u003e Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan\u003cbr\u003e \u003cbr\u003e Examples and lessons from some of the world's most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell\u003cbr\u003e \u003cbr\u003e Includes a glossary of key concepts and a comprehensive resourcesguide\u003cbr\u003e \u003cbr\u003e ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.\u003cbr\u003e \u003cbr\u003e ExpressExec is organised into ten core subject areas making iteasy to find the information you need:\u003cbr\u003e \u003cbr\u003e 01 Innovation\u003cbr\u003e 02 Enterprise\u003cbr\u003e 03 Strategy\u003cbr\u003e 04 Marketing\u003cbr\u003e 05 Finance\u003cbr\u003e 06 Operations and Technology\u003cbr\u003e 07 Organizations\u003cbr\u003e 08 Leading\u003cbr\u003e 09 People\u003cbr\u003e 10 Life and Work\u003cbr\u003e \u003cbr\u003e ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction to Express Exec\u003cbr\u003e \u003cbr\u003e Introduction to Reputation Management\u003cbr\u003e \u003cbr\u003e Definition of Terms: What Is Reputation Management?\u003cbr\u003e \u003cbr\u003e The Evolution of Reputation Management\u003cbr\u003e \u003cbr\u003e The E-Dimension\u003cbr\u003e \u003cbr\u003e The Global Dimension\u003cbr\u003e \u003cbr\u003e The State of the Art\u003cbr\u003e \u003cbr\u003e In Practice\u003cbr\u003e \u003cbr\u003e Key Concepts and Thinkers\u003cbr\u003e \u003cbr\u003e Resources\u003cbr\u003e \u003cbr\u003e Ten Steps to Making Reputation Management Work\u003cbr\u003e \u003cbr\u003e Frequently Asked Questions (FAQs)\u003cbr\u003e \u003cbr\u003e Acknowledgements\u003cbr\u003e \u003cbr\u003e Index","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":53191392428375,"sku":"9781841122311","price":9.5,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/reputation-management-marketing-04-05-9781841122311","provider":"Book Curl","version":"1.0","type":"link"}