{"product_id":"repackaging-christianity-9781399801515","title":"Repackaging Christianity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e'Alpha has become a global phenomenon and, in this well-researched and compelling account, it has now found its historian.' \u003c\/b\u003e—Professor Timothy Larsen (Wheaton College) for the \u003ci\u003eTimes Literary Supplement\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Alpha is a global phenomenon,  one of the most famous and controversial brands in Christian evangelization. Launched internationally in 1993, it has attracted wide public commentary over the decades, not only among churches but also in mainstream television, radio and newspapers such as \u003ci\u003eThe\u003c\/i\u003e\u003ci\u003eEconomist \u003c\/i\u003eand \u003ci\u003eThe\u003c\/i\u003e\u003ci\u003eNew York Times\u003c\/i\u003e. Even \u003ci\u003eElle \u003c\/i\u003eand \u003ci\u003eFabulous \u003c\/i\u003ehave covered Alpha. Over a million participants attend the course every year and it has been a powerful driver of Christian innovation and resurgence in a secular culture.\u003cbr\u003e  \u003cbr\u003e Alpha’s presiding genius, Nicky Gumbel, has won plaudits as a new Billy Graham for the modern age. As Alpha prepares to mark its thirtieth anniversary in 2023, \u003ci\u003eRepacka\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA tale of vision, determination and extraordinary marketing . . . It's a fascinating story * The Sunday Times *\u003cbr\u003eIt is a sympathetic picture, but not sycophantic. Space is given to the critics ... a well-written account of the early years of this significant and encouraging Christian enterprise. * Church Times *\u003cbr\u003eA good read . . . Atherstone writes well. * Baptist Times *\u003cbr\u003eA riveting and well-written story * Premier Christianity *\u003cbr\u003eAccessible and lucid . . . a thoroughly theological history, weighing the full range of views on Alpha, positive and negative * English Churchman *\u003cbr\u003eMeticulously researched * Life and Work *\u003cbr\u003eFascinating and informative * Prophecy Today *\u003cbr\u003eAlpha has become a global phenomenon and, in this well-researched and compelling account, it has now found its historian. * TLS *\u003cbr\u003eIt's a tale of vision, determination and extraordinary marketing. It's a tale of controversy too... And it's a tale that hasn't been told before, or not as a full history... It's a fascinating story and Atherstone tells it well. Clearly keen not to sensationalise, he keeps the tone calm and quotes critics as well as enthusiasts. * The Sunday Times *\u003cbr\u003e\u003cb\u003e '\u003c\/b\u003ean accessible and lucid summary...\u003ci\u003eRepackaging Christianity\u003c\/i\u003e is a thoroughly theological history, weighing the full range of views on Alpha, positive and negative. Privileged archival access at Alpha International has permitted fascinating insight on the doctrinal discussion behind the well-manicured façade.' - \u003cb\u003e\u003ci\u003eEnglish Churchman \u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":48738922889559,"sku":"9781399801515","price":18.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781399801515.jpg?v=1720050596","url":"https:\/\/bookcurl.com\/products\/repackaging-christianity-9781399801515","provider":"Book Curl","version":"1.0","type":"link"}