{"product_id":"renegades-write-the-rules-9781118340516","title":"Renegades Write the Rules","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLearn the rules to building loyal (and lucrative) digital followings\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eRenegades Write the Rules\u003c\/i\u003e reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you can follow their lead.\u003c\/p\u003e \u003cp\u003eAuthor Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people''s attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals the winning strategies for using social media to achieve dramatic results\u003c\/li\u003e \u003cli\u003eShows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity\u003c\/li\u003e \u003cli\u003eFilled with illustrative examples of social me\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by \u003ci\u003eTony Hsieh\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003e0 The Renegade Way 1\u003c\/p\u003e \u003cp\u003eRule 1 Be the Media 19\u003c\/p\u003e \u003cp\u003eRule 2 Show Some Skin 33\u003c\/p\u003e \u003cp\u003eRule 3 Unmask Your Motives 51\u003c\/p\u003e \u003cp\u003eRule 4 Get Comfortable Being Uncomfortable 69\u003c\/p\u003e \u003cp\u003eRule 5 Ask Forgiveness Rather Than Permission 91\u003c\/p\u003e \u003cp\u003eRule 6 Consensus is the True Authority 111\u003c\/p\u003e \u003cp\u003eRule 7 There’s a New ROI in Town 133\u003c\/p\u003e \u003cp\u003eRule 8 The Act of Good Can Be Scaled 149\u003c\/p\u003e \u003cp\u003eThe Next Chapter 171\u003c\/p\u003e \u003cp\u003eAppendix A: Digital Royalty’s Core Values 178\u003c\/p\u003e \u003cp\u003eAppendix B: Lessons Learned 180\u003c\/p\u003e \u003cp\u003eNotes 183\u003c\/p\u003e \u003cp\u003eAcknowledgments 185\u003c\/p\u003e \u003cp\u003eThe Author 189\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406852858199,"sku":"9781118340516","price":17.84,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/renegades-write-the-rules-9781118340516","provider":"Book Curl","version":"1.0","type":"link"}