{"product_id":"relationship-marketing-9780273737780","title":"Relationship Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eJohn Egan is Director of Marketing \u0026amp; Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin \u0026amp; Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing (CIM) and the Academy of Marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePart I - Relationships\u003c\/p\u003e \u003cp\u003eChapter 1 - 100 Years of Marketing\u003c\/p\u003e \u003cp\u003eChapter 2 -Relationships in Marketing \u003c\/p\u003e \u003cp\u003eChapter 3 - Relationships \u003c\/p\u003e \u003cp\u003eChapter 4 - Relationship economics\u003c\/p\u003e \u003cp\u003eChapter 5- Strategy continuum\u003c\/p\u003e \u003cp\u003eChapter 6 - Relationship drivers\u003c\/p\u003e \u003cp\u003eChapter 7 - Customer partnerships \u003c\/p\u003e \u003cp\u003eChapter 8 - Internal partnerships\u003c\/p\u003e \u003cp\u003eChapter 9- Supplier partnerships \u003c\/p\u003e \u003cp\u003eChapter 10 - External Partnerships\u003c\/p\u003e \u003cp\u003eChapter 11 - Relationship technology\u003c\/p\u003e \u003cp\u003eChapter 13 - Conceptual Developments \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017727279447,"sku":"9780273737780","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273737780.jpg?v=1750774472","url":"https:\/\/bookcurl.com\/products\/relationship-marketing-9780273737780","provider":"Book Curl","version":"1.0","type":"link"}