{"product_id":"relationship-marketing-9780199211562","title":"Relationship Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eRelationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART ONE: IDENTIFICATION - ORIGINS AND EXTENT OF RELATIONSHIP MARKETING; PART TWO: INVESTIGATION AND INTERPRETATION - CUSTOMER RELATIONSHIPS; PART THREE: INVESTIGATION AND INTERPRETATION - OTHER RELATIONSHIPS; PART FOUR: IMPLICATIONS - FOR ORGANISATIONS AND THE FUTURE","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":49524618232151,"sku":"9780199211562","price":72.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780199211562.jpg?v=1731857489","url":"https:\/\/bookcurl.com\/products\/relationship-marketing-9780199211562","provider":"Book Curl","version":"1.0","type":"link"}