{"product_id":"reinventing-virtual-events-9781394159253","title":"Reinventing Virtual Events","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMake your next webinar something to write home about\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eReinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance\u003c\/i\u003e, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you'll learn a novel way to produce online experiences the authors call Customer-Centric Events, hybrid, go-to-market simulations that generate high levels of attendance and participation.\u003c\/p\u003e \u003cp\u003eThe authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You'll discover how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTransform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience\u003c\/li\u003e \u003cli\u003eUse the authors' signature G.A.M.E.S. framework to drive high-quality leads\u003c\/li\u003e \u003cli\u003eB\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: It’s time to reinvent virtual events by making them customer-centric\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1: Inception: Design, Build \u0026amp; Execute\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: How to measure event effectiveness: pipeline generated vs. MQLs\u003c\/p\u003e \u003cp\u003eChapter 2: Finding Event-market Fit (EMF)\u003c\/p\u003e \u003cp\u003eChapter 3: Targeting: Experimentation, Iteration, and Gamification\u003c\/p\u003e \u003cp\u003eChapter 4: Shattering the paradigm of static\u003c\/p\u003e \u003cp\u003eChapter 5: GTM Cross-Training Drills - Crowd Favorites\u003c\/p\u003e \u003cp\u003eChapter 6: Creating hybrid models that pull in audiences\u003c\/p\u003e \u003cp\u003eChapter 7: Why dynamic environments foster learning and retention\u003c\/p\u003e \u003cp\u003eChapter 8: Choosing \u0026amp; Preparing Your Speakers\u003c\/p\u003e \u003cp\u003eChapter 9: G.A.M.E.S.  A powerful formula for nailing a customer-centric event (CCE)\u003c\/p\u003e \u003cp\u003eChapter 10: How to pull off a stellar virtual event\u003c\/p\u003e \u003cp\u003eChapter 11: Innovating around the curve\u003c\/p\u003e \u003cp\u003eChapter 12: Becoming a Media Trained Emcee\u003c\/p\u003e \u003cp\u003eChapter 13: Cultivating a Disruptive Mindset - be patient; this could take a while\u003c\/p\u003e \u003cp\u003eChapter 14: Low Budget to High Production\u003c\/p\u003e \u003cp\u003eChapter 15: Tech Stack for Modern Virtual Events\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2: Promotion, Amplification \u0026amp; Monetization\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: The Art of Branding Events\u003c\/p\u003e \u003cp\u003eChapter 17: Build the buzz vortex, become your industry focal point\u003c\/p\u003e \u003cp\u003eChapter 18: Dark Social Community Building: Hub and spoke formula for PR\u003c\/p\u003e \u003cp\u003eChapter 19: WRKSHP Framework: Define the big problem that you solve\u003c\/p\u003e \u003cp\u003eChapter 20: Marketing in a Sales Way \/ Selling in a Marketing Way\u003c\/p\u003e \u003cp\u003eChapter 21: Booking post-event meetings with strategic unconventionality\u003c\/p\u003e \u003cp\u003eChapter 22: Customer-centric Outbound (Oops, sales time!)\u003c\/p\u003e \u003cp\u003eChapter 23: Methods for Sophisticated Outreach\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3: Customer-Led Everything\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 24: Customer-Led Acquisition \/ Activation\u003c\/p\u003e \u003cp\u003eChapter 25: Customer-Led Engagement\u003c\/p\u003e \u003cp\u003eChapter 26: Customer-Led Retention \/ Expansion\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4: Lessons from 100 GTM Events x 100 GTM Leaders\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 27: RevOps Consolidation - Outreach\u003c\/p\u003e \u003cp\u003eChapter 28: PLG Game - Formative Ventures\u003c\/p\u003e \u003cp\u003eChapter 29: Tech Stack Optimization Game - Sonar\u003c\/p\u003e \u003cp\u003eChapter 30: Questioning Frameworks Game - Costanoa Ventures\u003c\/p\u003e \u003cp\u003eChapter 31: M\u0026amp;A GTM Game - CoachCRM\u003c\/p\u003e \u003cp\u003eChapter 32: GTM Playbook Scenario – RedPoint Ventures\u003c\/p\u003e \u003cp\u003eChapter 33: GTM Pillars Challenge –  Edison Partners\u003c\/p\u003e \u003cp\u003eChapter 34: Disruption \u0026amp; Product-Market Fit - U+\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 5: Recession-proofing your event vision\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 35: The future of events in a socially distant world\u003c\/p\u003e \u003cp\u003eChapter 36: Making virtual event promotions soar in a down economy\u003c\/p\u003e \u003cp\u003eChapter 37: Bulletproof lead generation year-round\u003c\/p\u003e \u003cp\u003eChapter 38: Ecosystem-driven Events\u003c\/p\u003e \u003cp\u003eChapter 39: Pivoting your GTM in recession with Events\u003c\/p\u003e \u003cp\u003eChapter 40: Reinventing your reinventions\u003c\/p\u003e \u003cp\u003eChapter 41: What’s the future of Events?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix I: WRKSHP Examples\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFLYYT-X\u003c\/p\u003e \u003cp\u003eSalesborgs\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix II: GTM Templates\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChecklist to hold a Customer-Centric Event\u003c\/p\u003e \u003cp\u003eSPEARS: Hyper-short Emails\u003c\/p\u003e \u003cp\u003eEvent Follow-up Sequence\u003c\/p\u003e \u003cp\u003eCold Call Follow-up Framework\u003c\/p\u003e \u003cp\u003eVenn Diagram Templates\u003c\/p\u003e \u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738657468759,"sku":"9781394159253","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394159253.jpg?v=1720049798","url":"https:\/\/bookcurl.com\/products\/reinventing-virtual-events-9781394159253","provider":"Book Curl","version":"1.0","type":"link"}