{"product_id":"reinspiring-the-corporation-9780471863700","title":"Reinspiring the Corporation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eJob Spec: Construction of Cathedral in Chartres, North West France Dimensions: 34m high, 130m long Materials: 500,000 tonnes of limestone, 176 stained glass windows Style: Gothic Time Frame: 30 years Confronted with this project would you screw it up and bin it? Probably. Why? Because the task is too enormous? Because the goal is too hard to achieve? Because you could not get the people in your organization to buy into the idea? But, wouldn''t it be fabulous if you could achieve this, or its equivalent, in your place of business. How then could the construction of Chartres cathedral be achieved? Individuals working on a largely voluntary basis hauled and hammered stone, strained on pulleys, and mixed mortar to craft this monumental building. What drove them? A vision - the fulfilment of something in which they all consummately believed; something that validated the unrewarded toil; something they believed in fully. They call it Faith. What this achievement confirms is what is possible \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Perhaps he (Scott) has a point. In an age where the only significant capital is intellectual, the \"re-inspired corporation\" has a better chance of winning.\" -The Independent - Book of the Week\u003cbr\u003e \"This book offers insights into practical ways to tap the collective potential of any organisation and justifies careful reading for those with management responsibility, even at department level.\" - Supply Management\u003cbr\u003e \"....an interesting study...\" -Business Age\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface\u003cbr\u003e Introduction: the need for a new paradigm\u003cbr\u003e The reinspiration model\u003cbr\u003e The way corporations think about competitiveness: is there really a problem?\u003cbr\u003e The origins of the seven well-trodden paths to reinspiration\u003cbr\u003e Corporate reinspiration: what's in it for the individual?\u003cbr\u003e Path 1: Reinstating a framework of moral authority\u003cbr\u003e Path 2: Refocusing the corporation on collective outcomes\u003cbr\u003e Path 3: Cultivating a common language, idiom and identity\u003cbr\u003e Path 4: Embedding a shared corporate heritage\u003cbr\u003e Path 5: Releasing the flow of ideas: inspiring the asking of the big questions\u003cbr\u003e Path 6: Invoking an aspirational view of the collective future\u003cbr\u003e Path 7: Cultivating corporate mystique\u003cbr\u003e The shape of the reinspired corporation: towards a new dawn\u003cbr\u003e Select Bibliography\u003cbr\u003e Index","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402680312151,"sku":"9780471863700","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471863700.jpg?v=1730481211","url":"https:\/\/bookcurl.com\/products\/reinspiring-the-corporation-9780471863700","provider":"Book Curl","version":"1.0","type":"link"}