{"product_id":"reimagining-industry-growth-9781119855927","title":"Reimagining Industry Growth","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTap into the potential of strategic partnerships with industry associations in this groundbreaking new book\u003c\/b\u003e \u003cp\u003e\u003ci\u003eReimagining Industry Growth\u003c\/i\u003e offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth.\u003c\/p\u003e \u003cp\u003eThe book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations. It includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIlluminating and factual case studies outlining strategic partnerships in five different industry segments\u003c\/li\u003e \u003cli\u003eRoadmaps for executives to apply the lessons learned from industry success stories on leveraging relationships with trade associations\u003c\/li\u003e \u003cli\u003eAdvice on how to move the needle for entire industries via effective s\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e1 Strategic Partnerships 1\u003c\/p\u003e \u003cp\u003e2 Trade Associations 21\u003c\/p\u003e \u003cp\u003e3 Recreational Boating and the Great Outdoors 31\u003c\/p\u003e \u003cp\u003eSection One: Recreational Boating Is an Ecosystem 37\u003c\/p\u003e \u003cp\u003eSection Two: Outdoor Recreation Is an Even Bigger Ecosystem 49\u003c\/p\u003e \u003cp\u003e4 Baking 61\u003c\/p\u003e \u003cp\u003e5 Unmanned Systems 89\u003c\/p\u003e \u003cp\u003e6 Asphalt Pavement 121\u003c\/p\u003e \u003cp\u003e7 Frozen Foods 159\u003c\/p\u003e \u003cp\u003e8 Breakthrough Opportunities for Industries and Trade Associations 189\u003c\/p\u003e \u003cp\u003eAcknowledgments 201\u003c\/p\u003e \u003cp\u003eAbout the Author 209\u003c\/p\u003e \u003cp\u003eNotes 211\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407175229783,"sku":"9781119855927","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119855927.jpg?v=1730498435","url":"https:\/\/bookcurl.com\/products\/reimagining-industry-growth-9781119855927","provider":"Book Curl","version":"1.0","type":"link"}