{"product_id":"reimagining-design-9780262548472","title":"Reimagining Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDesign offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In \u003ci\u003eReimagining Design\u003c\/i\u003e, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.\u003cbr\u003e\u003cbr\u003eIn Bethune’s account, diversity, equity, and inclusion emerge as a","brand":"MIT Press","offers":[{"title":"Default Title","offer_id":49400708202839,"sku":"9780262548472","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262548472.jpg?v=1730471353","url":"https:\/\/bookcurl.com\/products\/reimagining-design-9780262548472","provider":"Book Curl","version":"1.0","type":"link"}