{"product_id":"rehumanize-your-business-9781119576266","title":"Rehumanize Your Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAccelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.    Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videosand when to replace some of your plain, typed-out communication with webcam and smartphone recordings.     Restore face-to-face communication for clarity and connection  Add a personal, human touch to your emai\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xv\u003c\/p\u003e \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Why It’s Time to Rehumanize Your Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The New Way to Communicate, Connect, and Convert 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Simple Video Makes a Big Difference 6\u003c\/p\u003e \u003cp\u003eVideo for Relationships, Not Just for Marketing 11\u003c\/p\u003e \u003cp\u003eIt’s Like We’ve Already Met 13\u003c\/p\u003e \u003cp\u003eVideo Makes You More Familiar and Approachable 14\u003c\/p\u003e \u003cp\u003eThe Numbers: Video Email versus Traditional Email 15\u003c\/p\u003e \u003cp\u003eThe Stats, Claims, and Hype to Ignore 20\u003c\/p\u003e \u003cp\u003eThe One Question to Ask Yourself 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Email: The Indispensable, Broken Tool 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“You’ve Got Mail” 23\u003c\/p\u003e \u003cp\u003eAlternatives to Email 25\u003c\/p\u003e \u003cp\u003eThe Indispensable Tool 27\u003c\/p\u003e \u003cp\u003eThe Problem of (Over)crafting Your Emails 28\u003c\/p\u003e \u003cp\u003eSo, Emojis? 30\u003c\/p\u003e \u003cp\u003eRepairing Email 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Video: The Personal, Rehumanizing Tool 32\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRelationships Are the Whole Point 32\u003c\/p\u003e \u003cp\u003eMillennia of Human Brain Training 34\u003c\/p\u003e \u003cp\u003eOur Faces Speak the Same Language 36\u003c\/p\u003e \u003cp\u003eThe Eyes Have It 38\u003c\/p\u003e \u003cp\u003eTalking with Your Hands 39\u003c\/p\u003e \u003cp\u003eThe Warmth of Your Smile 41\u003c\/p\u003e \u003cp\u003eOutsmarting Our Mental Shortcuts 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Six Signs This New Approach Is for You and Your Business 46\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSign 1: You Teach, Train, Sell, or Serve 47\u003c\/p\u003e \u003cp\u003eSign 2: You Drive Opportunities Toward Face-to-Face Meetings 48\u003c\/p\u003e \u003cp\u003eSign 3: You Want to Improve Customer Experience 49\u003c\/p\u003e \u003cp\u003eSign 4: You Risk Disintermediation by Web Apps, Tools, and Automations 51\u003c\/p\u003e \u003cp\u003eSign 5: You Benefit from Word of Mouth 52\u003c\/p\u003e \u003cp\u003eSign 6: You Win More Opportunities Face to Face 54\u003c\/p\u003e \u003cp\u003eSix Signs That You Need Personal Video 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 When to Rehumanize with Video\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Nine Stories of Sales Acceleration and Better Customer Experience 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAuthor Dan Pink and Professor Dan Smith 61\u003c\/p\u003e \u003cp\u003eThe Most Important Sound in Any Language 62\u003c\/p\u003e \u003cp\u003eLeadership, Video, and the Handwritten Note 65\u003c\/p\u003e \u003cp\u003eAppreciation You Can Feel 66\u003c\/p\u003e \u003cp\u003eMore Sales Replies and Fewer Support Replies 68\u003c\/p\u003e \u003cp\u003eEven More Success in Customer Success 70\u003c\/p\u003e \u003cp\u003eThe First Salesperson to Send 10,000 Videos 73\u003c\/p\u003e \u003cp\u003eA Sales Team That’s Sent 10,000 Videos 74\u003c\/p\u003e \u003cp\u003ePersonal Touch, Faster Conversion, and More Referrals 76\u003c\/p\u003e \u003cp\u003eIt’s Not About the Video 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Ten Times to Use Video Instead of Plain, Typed-Out Text 78\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTop 10 Times Video Says It Better 78\u003c\/p\u003e \u003cp\u003eWhen \u003ci\u003eNot \u003c\/i\u003eto Send Video 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 How to Record and Send Videos\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Sending Video in Emails, Text Messages, and Social Messages 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThree Ways to Send Video in Email 99\u003c\/p\u003e \u003cp\u003eScreen Recording 107\u003c\/p\u003e \u003cp\u003eSending Videos by Text Messages 108\u003c\/p\u003e \u003cp\u003eSending Videos in Social Messages 110\u003c\/p\u003e \u003cp\u003eDelivery, Filters, and Firewalls 112\u003c\/p\u003e \u003cp\u003eThe Video Viewing Experience 114\u003c\/p\u003e \u003cp\u003eFace to Face in Any Channel 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Why You’re Not Sending Video and How to Get Comfortable on Camera 116\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy We Stop “Doing Video” Before We Even Start 117\u003c\/p\u003e \u003cp\u003eYou Look (and Sound) Great 118\u003c\/p\u003e \u003cp\u003eYou Know What to Say 121\u003c\/p\u003e \u003cp\u003eYour Process Results From Execution 126\u003c\/p\u003e \u003cp\u003eSeven Tips for Better Videos 128\u003c\/p\u003e \u003cp\u003eYou’re Not Alone 130\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Salesperson’s Guide to Video Cameras 132\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVideo Camera Tips 133\u003c\/p\u003e \u003cp\u003eVideo Setup Tips 140\u003c\/p\u003e \u003cp\u003eThe Right Tool for the Right Job 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Improving Video Results\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 How to Get More Opens, Plays, and Replies 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTop Reasons for Video Email Underperformance 147\u003c\/p\u003e \u003cp\u003eHow to Get More Email Opens 150\u003c\/p\u003e \u003cp\u003eHow to Get More Video Plays 153\u003c\/p\u003e \u003cp\u003eHow to Keep People Engaged in Your Videos 154\u003c\/p\u003e \u003cp\u003eHow to Increase Your Reply Rate 155\u003c\/p\u003e \u003cp\u003eTips for Prospecting with Video 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 So, You Sent a Video . . . Now What? 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Tracking Helps You Follow Up More Effectively 164\u003c\/p\u003e \u003cp\u003eWhat to Do If Your Video Email Didn’t Get Opened 164\u003c\/p\u003e \u003cp\u003eWhat to Do If Your Video Didn’t Get Played 166\u003c\/p\u003e \u003cp\u003eWhat to Do If You Didn’t Get a Reply 169\u003c\/p\u003e \u003cp\u003eMultiple Views, Latent Demand, and Long-Term Follow-Up 171\u003c\/p\u003e \u003cp\u003eNow What? That’s What! 174\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Where Rehumanization Is Now and Where It’s Headed 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMore Effective and More Satisfying Work 176\u003c\/p\u003e \u003cp\u003eThe Soft Edge 178\u003c\/p\u003e \u003cp\u003eThe State of the Movement 179\u003c\/p\u003e \u003cp\u003eMeasuring More Than Opens, Plays, and Replies 182\u003c\/p\u003e \u003cp\u003eYour Next Steps 183\u003c\/p\u003e \u003cp\u003eRehumanize Your Communication and Your Business 185\u003c\/p\u003e \u003cp\u003eNotes 186\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407088165207,"sku":"9781119576266","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119576266.jpg?v=1730498137","url":"https:\/\/bookcurl.com\/products\/rehumanize-your-business-9781119576266","provider":"Book Curl","version":"1.0","type":"link"}