{"product_id":"reframing-business-9780471485575","title":"Reframing Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn 1983 Richard Normann published the world''s first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action.\u003cbr\u003e * Provides new business models.\u003cbr\u003e * Shows companies how to reframe their business and take advantage of the opportunities created in the space of unbundling and rebundling.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“… [an] insightful and illuminating book where complex theoretical issues and questions are integrated...” (\u003ci\u003eInternational Journal of Service Industry Management\u003c\/i\u003e, May 2004)  \u003cp\u003e\"...fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well.\" (\u003ci\u003eGNB Global Business Network\u003c\/i\u003e, July 2001)\u003c\/p\u003e \u003cp\u003e\"...[Normann] is provocative, original and bold. This is a book to be stimulated by (\u003ci\u003eTechnovation\u003c\/i\u003e)\u003c\/p\u003e \u003cp\u003e\"…well worth reading…\" (\u003ci\u003eLong Range Planning\u003c\/i\u003e)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword by Henry Mintzberg.\u003cbr\u003e \u003cbr\u003e Ingresso.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e Introduction: We Have to Change in Order to be the Same.\u003cbr\u003e \u003cbr\u003e THE MAP AND THE LANDSCAPE.\u003cbr\u003e \u003cbr\u003e Evolution of Strategic Paradigms.\u003cbr\u003e \u003cbr\u003e Reconfiguring the Value Space.\u003cbr\u003e \u003cbr\u003e Some Consequences of Dematerialization.\u003cbr\u003e \u003cbr\u003e SHAPERS OF THE LANDSCAPE.\u003cbr\u003e \u003cbr\u003e Chained to the Value Chain?\u003cbr\u003e \u003cbr\u003e Prime Movers as Reconfigurers.\u003cbr\u003e \u003cbr\u003e Prime Movership as Ecogenesis.\u003cbr\u003e \u003cbr\u003e TOOLS FOR LANDSCAPING.\u003cbr\u003e \u003cbr\u003e Co-production: Towards Increased Density.\u003cbr\u003e \u003cbr\u003e The Offering as a Tool to Organize Co-production.\u003cbr\u003e \u003cbr\u003e Three Trends in Offering Development.\u003cbr\u003e \u003cbr\u003e THE MAP-LANDSCAPE INTERACTION.\u003cbr\u003e \u003cbr\u003e Fitting into the Environment.\u003cbr\u003e \u003cbr\u003e Change and Creation.\u003cbr\u003e \u003cbr\u003e REFRAMING: TOOLS FOR MAP MAKING.\u003cbr\u003e \u003cbr\u003e On Cranes and Sky-hooks.\u003cbr\u003e \u003cbr\u003e The Process Criteria of the Crane.\u003cbr\u003e \u003cbr\u003e The Mental Space for Reframing.\u003cbr\u003e \u003cbr\u003e The Crane at Work in the Design Space.\u003cbr\u003e \u003cbr\u003e CAPABILITIES FOR PURPOSEFUL EMERGENCE.\u003cbr\u003e \u003cbr\u003e From Great Ideas to Great Companies.\u003cbr\u003e \u003cbr\u003e Capabilities for Achieving the Critical Outcomes.\u003cbr\u003e \u003cbr\u003e LEADERSHIP FOR NAVIGATION.\u003cbr\u003e \u003cbr\u003e Bringing External and Internal Dynamics in Line.\u003cbr\u003e \u003cbr\u003e What Leaders Need to Do.\u003cbr\u003e \u003cbr\u003e Appendix 1: A Note on Territorial Actors.\u003cbr\u003e \u003cbr\u003e Appendix 2: On the Use of Cases.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402608222551,"sku":"9780471485575","price":39.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471485575.jpg?v=1730480945","url":"https:\/\/bookcurl.com\/products\/reframing-business-9780471485575","provider":"Book Curl","version":"1.0","type":"link"}