{"product_id":"reengineering-the-university-9781421422749","title":"Reengineering the University","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHigher education expert William F. Massy's decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America's traditional universities. In  Reengineering the University, he addresses widespread concerns that higher education's costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change. An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. Ultimately, he argues that computer models that draw on data from college transaction systems can help both administrators and faculty address problems of educational performance and cost anal\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eMassy's in-depth yet highly accessible analysis is a must-read for any academic leader. Academic Leader Massy has done an excellent job of explaining the interaction between the university budget, which creates the margin, or the financial return on investment, and the role of teaching and learning being core to the university mission. He spends considerable time helping integrate and resolve the two dimensions of mission and margin. Canadian Journal of Higher Education\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface\u003cbr\u003e1. Understanding the Traditional University\u003cbr\u003eProblems and Opportunities\u003cbr\u003eAssets Worthy of Preservation\u003cbr\u003eWhy Traditional Universities Do What They Do\u003cbr\u003eImplications for Tuition and Cost Containment\u003cbr\u003eBusiness Models and Value Propositions\u003cbr\u003e2. The Reengineering Challenge\u003cbr\u003eFlaws in the Academic Business Model\u003cbr\u003eBuilding a Reengineering Portfolio\u003cbr\u003eImplementation Considerations\u003cbr\u003eResponsibilities for Reengineering\u003cbr\u003e3. The New Scholarship of Teaching\u003cbr\u003eConceptual Underpinnings\u003cbr\u003eIllustrative Applications\u003cbr\u003eTwo \"Outside the Box\" Proposals\u003cbr\u003eOrganizing for Improvement\u003cbr\u003e4. The Cost of Teaching\u003cbr\u003eAlternative Approaches\u003cbr\u003eDesign of Teaching Systems\u003cbr\u003eModeling from University Transactional Data\u003cbr\u003eExtending the Model across the Campus\u003cbr\u003eAreas of Application\u003cbr\u003e5. Financial Planning and Budgeting\u003cbr\u003eEnvisioning University Information\u003cbr\u003eCoherent Financial Planning\u003cbr\u003eCoherent Resource Allocation\u003cbr\u003eA Model for Balancing Mission and Margin\u003cbr\u003eConclusion\u003cbr\u003eAppendixes\u003cbr\u003eA. Teaching and Learning Principles\u003cbr\u003eB. Course-Based ABC\u003cbr\u003eC. Computer-Aided Course Design\u003cbr\u003eD. Incremental Cost of Enrollment\u003cbr\u003eE. Smart What-Ifs in the Course-Based ABC Model\u003cbr\u003eF. Margin Equivalents for Start-Up Programs\u003cbr\u003eG. Extensions to the Mission-Margin Model\u003cbr\u003eNotes\u003cbr\u003eBibliography\u003cbr\u003eIndex\u003c\/p\u003e","brand":"Johns Hopkins University Press","offers":[{"title":"Default Title","offer_id":49408122290519,"sku":"9781421422749","price":23.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781421422749.jpg?v=1730501665","url":"https:\/\/bookcurl.com\/products\/reengineering-the-university-9781421422749","provider":"Book Curl","version":"1.0","type":"link"}