{"product_id":"redefining-retail-9781394204700","title":"Redefining Retail","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Change Is the Only Constant xv\u003c\/p\u003e \u003cp\u003eRetail: A Different Perspective xvii\u003c\/p\u003e \u003cp\u003ePost- Digital: When Hype Meets Reality xxi\u003c\/p\u003e \u003cp\u003eHow We Got to Retail 5.0 xxviii\u003c\/p\u003e \u003cp\u003eThe Journey to Come xxxiv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I the Post- Digital Era 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Running Backwards 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpeed of Change 8\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Purpose, People, Planet—Therefore Profit 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Economic Imperative 14\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Direct- to- Consumer (D2C) Revolution: A Double- Edged Sword 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Opportunity for Incumbent Brands 27\u003c\/p\u003e \u003cp\u003eThe Benefits of the Hybrid Model 32\u003c\/p\u003e \u003cp\u003eIn Summary 34\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Experiential Benchmarks 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Ever- Higher Bar of Expectations 41\u003c\/p\u003e \u003cp\u003eUn(Fair) Competition 42\u003c\/p\u003e \u003cp\u003eA New Market Modus Operandi? 45\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Making People Want Things Isn’t Enough 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking Sense of Data 54\u003c\/p\u003e \u003cp\u003eThe Privacy–Trust Equation 56\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Omnichannel Is Dead. Long Live Optichannel. 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Multichannel to Omnichannel 65\u003c\/p\u003e \u003cp\u003eFrom Omnichannel to Optichannel 72\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 The Post- Digital Customer Journey 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Hybrid Journey 80\u003c\/p\u003e \u003cp\u003eIt’s All Real 83\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 High Tech + High Touch 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBehind the Scenes 95\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Shopping Malls Apocalypse? 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRegional Differences 104\u003c\/p\u003e \u003cp\u003eMixed- Use Developments 107\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 The Perfect Storm 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere Do We Go from Here? 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II THE 10 BEs OF POST- DIGITAL RETAIL 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Be Humbitious 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDifferent Leaders for Different Corporate Cultures 130\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Be Purposeful 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Benefits of Being Purposeful 142\u003c\/p\u003e \u003cp\u003eA Difficult Harmony 145\u003c\/p\u003e \u003cp\u003eToward a Common Standard 147\u003c\/p\u003e \u003cp\u003eThe Business Correlation 150\u003c\/p\u003e \u003cp\u003ePublic\/Private Collaboration Required 156\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Be Ambidextrous 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOvercoming the Obstacles 170\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 174\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Be Onlife 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFacing the Most Common Threats 179\u003c\/p\u003e \u003cp\u003eEmbracing an Onlife Optichannel Strategy 187\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 192\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Be Personal 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Benefits 201\u003c\/p\u003e \u003cp\u003eThe Flip Side 204\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Be Human 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnity Is Strength 217\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 224\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Be a Destination 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRedefining Brick- and- Mortar Stores 231\u003c\/p\u003e \u003cp\u003eCommon Traits 237\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 Be Exponential 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDifferent Types of Business Ecosystems 245\u003c\/p\u003e \u003cp\u003eUnity Is Strength 253\u003c\/p\u003e \u003cp\u003eMake, Buy, or Ally 257\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 261\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19 Be Invisible 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFive Significant Benefits of Invisible Technologies 269\u003c\/p\u003e \u003cp\u003eOr: Not So Fast 275\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 277\u003c\/p\u003e \u003cp\u003e\u003cb\u003e20 Be Loyal 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStakeholders’ Loyalty 284\u003c\/p\u003e \u003cp\u003eDecoding Customer Loyalty and Churn 287\u003c\/p\u003e \u003cp\u003eLoyalty, Habit, and Communities 293\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 298\u003c\/p\u003e \u003cp\u003eConclusion: Embracing the Post- Digital Retail 5.0 Journey 299\u003c\/p\u003e \u003cp\u003eNotes 305\u003c\/p\u003e \u003cp\u003eAcknowledgments 341\u003c\/p\u003e \u003cp\u003eIndex 345\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407603605847,"sku":"9781394204700","price":16.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/redefining-retail-9781394204700","provider":"Book Curl","version":"1.0","type":"link"}