{"product_id":"redefining-public-relations-in-emerging-markets-9783031853357","title":"Redefining Public Relations in Emerging Markets","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eCHAPTER 1: AFRICAN PERSPECTIVES.- CHAPTER 2: Challenges Of Ethics and Practice of Political Public Relations in Nigeria's Fourth Republic Kunle Somorin.- CHAPTER 3: Visual Narratives, Social Media and National Image Construction: Strategic Lessons from the President of Ghana on Facebook Nana Kwame Osei Fordjour.- CHAPTER 4: Practices and principles for the application of public sector communication in selected Ethiopian public sectors Agaredech Jemaneh.- CHAPTER 5: Confronting LGBTQ Issues in Strategic Communication: President Akuffo Addo's Response to the LGBTQ Bill in Ghana Daniel Appiah Gyeke.- CHAPTER 6: Exploring Public Perceptions and Engagement with Digital Public Relations Campaigns: A Qualitative Study Rhodalene Amartey.- CHAPTER 7: AI Integration, PR Strategies, Brand Reputation, and Stakeholder Perceptions: A Conceptual Framework Antoinette Yaa Benewa Gabrah, Henry Boateng, Kojo Kakra Twum \u0026amp; Enoch Opoku Antwi.- CHAPTER 8: Relationships With Stakeholders in Open Innovation Processes At Brazil And Colombian Companies Angela Preciado Hoyos \u0026amp; Maria Aparecida Ferrari.- CHAPTER 9: PUTTING OUT THE ‘FIRE AND SAFEGUARDING BRAND IMAGE: PUBLIC RELATIONS AND STRATEGIC COMMUNICATION MANAGEMENT IN CHINESE REAL ESTATE ENTERPRISES Zizheng Yu.- CHAPTER 10: Breaking Barriers: Gender Dynamics and Women’s Leadership in Vietnam’s Public Relations Industry Van-Anh Nguyen, Ngoc Do, Trong Dang \u0026amp;Tuong-Minh Ly-Le.- CHAPTER 11: Between Dragged and Sunk: A Critical Analysis Of Public Relations Strategies In The Socio-Environmental Crises Of Mining Companies In Brazil Emmanuella Concalves, Brandao Rodrigues, Laura Nayara Pimenta \u0026amp; Sandra Nunas Leite.- CHAPTER 12: Purpose-Driven Campaigns as Public Relations (PR): Evidence From India Prof Asha Kaul \u0026amp; Vidhi Chaudhri.- CHAPTER 13: Digital PR and Sustainable Tourism in Romania: Opportunities for Hotel Brands in an Emerging Economy Ramona Pistol.- CHAPTER 14: Towards a New Era of Positive Public Relations: Insights from Emerging Economies CONCLUDING CHAPTER.\u003c\/span\u003e\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":53195453432151,"sku":"9783031853357","price":104.49,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/redefining-public-relations-in-emerging-markets-9783031853357","provider":"Book Curl","version":"1.0","type":"link"}