{"product_id":"ready-launch-brand-the-lean-marketing-guide-for-startups-9780367466626","title":"Ready Launch Brand The Lean Marketing Guide for","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eUnlike traditional businesses, startups move at the speed of light and time to market is critical. Founders of startups are not looking to run a small business which is why marketing for small businesses doesn’t work for startups. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"A powerful and urgent introduction to lean marketing and the magic of getting it right.\"\u003c\/p\u003e\u003cp\u003e-- Seth Godin, author, \u003cem\u003eThis is Marketing\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. If you ask the wrong question, the answer doesn’t matter. 2. The Nike Complex. 3. The Gold Standard: Word-of-Mouth. 4. A Rose by Any Other Name… 5. Is Your Homepage Helping Your Brand Cut Through the Noise? 6. The New Age of Commerce. 7. Is Your Story Button On? 8. The Future is Entrepreneurial. 9. Conclusion. Show me the money.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd (Sales)","offers":[{"title":"Default Title","offer_id":51017913958743,"sku":"9780367466626","price":999.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/ready-launch-brand-the-lean-marketing-guide-for-startups-9780367466626","provider":"Book Curl","version":"1.0","type":"link"}