{"product_id":"reading-the-market-9781421425214","title":"Reading the Market","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAmerica's fascination with the stock market dates back to the Gilded Age.   Winner of the BAAS Book Prize of the British Association of American StudiesAmericans pay famously close attention to the market, obsessively watching trends, patterns, and swings and looking for clues in every fluctuation. In Reading the Market, Peter Knight explores the Gilded Age origins and development of this peculiar interest. He tracks the historic shift in market operations from local to national while examining how present-day ideas about the nature of markets are tied to past genres of financial representation.   Drawing on the late nineteenth-century explosion of art, literature, and media, which sought to dramatize the workings of the stock market for a wide audience, Knight shows how ordinary Americans became both emotionally and financially invested in the market. He analyzes popular investment manuals, brokers' newsletters, newspaper columns, magazine articles, illustrations, and cartoons. He als\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eOffers a vivid picture and unique insight and perspective on the significance of the emerging new financial genre and the impact that it was having and would continue to have on the extraordinary American emotional and financial interest in Wall Street and the stock markets. Highly recommended.\u003cbr\u003e—\u003ci\u003eChoice\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eReading the Market \u003c\/i\u003eoffers many evidentiary and analytical gems . . . A provocative and well-written study, this book also adds new dimension to our understanding of the literatures and popular culture of American finance. Knight’s model literary analysis should provide ample material for students of American studies and cultural history, and could easily be incorporated into advanced undergraduate and graduate-level coursework.\u003cbr\u003e—\u003ci\u003eH-Net Reviews\u003c\/i\u003e\u003cbr\u003eThis intriguing book illuminates much about markets and, particularly, about the 'culture of the market' as financial capitalism began its will to power in America.\u003cbr\u003e—\u003ci\u003eCivil War Book Review\u003c\/i\u003e\u003cbr\u003eKnight’s contribution in \u003ci\u003eReading the Market \u003c\/i\u003eto the discussion of America’s financial past is powerful and persuasive. His larger work of personalizing its academic genealogy will have a lasting effect on the future scholarly reading of the market’s past.\u003cbr\u003e—\u003ci\u003eJournal of the Gilded Age and Progressive Era\u003c\/i\u003e\u003cbr\u003eExcellently researched and intricately orchestrated. \u003ci\u003eReading the Market\u003c\/i\u003e offers a fresh and original contribution to the history of capitalism, and also to Gilded Age history generally.\u003cbr\u003e—\u003ci\u003eAmerican Historical Review\u003c\/i\u003e\u003cbr\u003eCurating a rich assemblage of commercial, political, historical, and literary materials, Knight offers a welcome interdisciplinary study that contributes to the social studies of finance, the new history of capitalism, financial print culture, and visual studies in the Gilded Age and Progressive Era.\u003cbr\u003e—\u003ci\u003eBusiness History Review\u003c\/i\u003e\u003cbr\u003eKnight . . . ably blend[s] close readings of literary texts with careful examinations of bank records, bond circulars, and other financial arcana, persuasively suggesting that the history of finance cannot be ceded to the conventional realms of economic, social, or cultural analysis . . . Contribute[s] not only to the field of financial history but also to conversations that have long engaged rural and urban historians; scholars of work, labor organizing, and the corporation; and women's and gender historians . . . Lively analysis of an esoteric archive will be of value to students, specialists, and generalists alike.\u003cbr\u003e—Daniel Platt, Brown University, \u003ci\u003eJournal of the Gilded Age and Progressive Era\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Mind the Gap—Why Reputational Risk Matters\u003cbr\u003eChapter 1: A Reputational Risk Framework\u003cbr\u003eChapter 2: A Reputational Risk Framework\u003cbr\u003eChapter 3: Effective Crisis Management Part 1: Getting Ahead of a Crisis\u003cbr\u003eChapter 4: Effective Crisis Management Part 2: Defining Roles And Responsibilities\u003cbr\u003eChapter 5: Effective Crisis Management Part 3: From Chaos to Managed Process\u003cbr\u003eChapter 6: Crisis Communications\u003cbr\u003eChapter 7: Redefining Issues Management\u003cbr\u003eChapter 8: The Role of Leadership In Crisis\u003cbr\u003eChapter 9: Frameworks and Models to Manage Reputational Risk\u003c\/p\u003e","brand":"Johns Hopkins University Press","offers":[{"title":"Default Title","offer_id":49408125239639,"sku":"9781421425214","price":21.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781421425214.jpg?v=1730501676","url":"https:\/\/bookcurl.com\/products\/reading-the-market-9781421425214","provider":"Book Curl","version":"1.0","type":"link"}