{"product_id":"reading-images-9780415672573","title":"Reading Images","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis third edition of the landmark textbook \u003ci\u003eReading Images\u003c\/i\u003e builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.\u003c\/p\u003e\u003cp\u003eFeatures of this fully updated third edition include:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003enew material on diagrams and data visualization\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ea new approach to the theory of 'modality'\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ea discussion of how images and their uses have changed\u003cb\u003e \u003c\/b\u003esince the first edition\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eexamples from a wide range of digital media including websites, social media, I-phone interfaces and computer games\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eideas on the future of visual communication.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eReading Images presents a detailed outline of the 'grammar' of visu\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e'\u003cem\u003eReading Images\u003c\/em\u003e has taught us how to look at and interpret images made over thousands of years. In this masterfully revised and expanded edition, Kress and van Leeuwen are doing it again, bringing us right back to the digital age. Their social semiotic theory has just become even more appealing and authoritative.'\u003c\/p\u003e\u003cp\u003eAdam Jaworski, \u003cem\u003eThe University of Hong Kong, Hong Kong\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e'If images have gradually become central in communication, we have to discuss ways to read them. This book is not about rules, or right vs wrong; instead, it provides us the opportunity to reflect on images and processes of meaning-making. That is why this book is a ‘must read’ for anyone interested in visual communication.' \u003c\/p\u003e\u003cp\u003eClarice Gualberto, \u003cem\u003eUFMG, Brazil\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003ePraise for the first edition:\u003c\/p\u003e\u003cp\u003e'\u003cem\u003eReading Images\u003c\/em\u003e is the most important book in visual communication since Jacques Bertin's \u003cem\u003eSemiology of Information Graphics\u003c\/em\u003e. It is both thorough and thought-provoking; a remarkable breakthrough.'\u003c\/p\u003e\u003cp\u003eKevin G. Barnhurst, \u003cem\u003eSyracuse University, USA\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eList of Figures\u003c\/p\u003e\u003cp\u003ePreface\u003c\/p\u003e\u003cp\u003eIntroduction: the grammar of visual design\u003c\/p\u003e\u003cp\u003e1 The semiotic landscape: language and visual communication\u003c\/p\u003e\u003cp\u003e2. Narrative representations: designing signs of social action \u003c\/p\u003e\u003cp\u003e3. Conceptual representations: designing social constructs\u003c\/p\u003e\u003cp\u003e4. Representation and interaction: designing the position of the viewer\u003c\/p\u003e\u003cp\u003e5 Modality and validity: designing models of reality\u003c\/p\u003e\u003cp\u003e6. The meaning of composition\u003c\/p\u003e\u003cp\u003e7. Materiality and meaning\u003c\/p\u003e\u003cp\u003e8. The third dimension\u003c\/p\u003e\u003cp\u003eBibliography\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018182000983,"sku":"9780415672573","price":37.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415672573.jpg?v=1750775924","url":"https:\/\/bookcurl.com\/products\/reading-images-9780415672573","provider":"Book Curl","version":"1.0","type":"link"}