{"product_id":"reaching-audiences-distribution-and-promotion-of-alternative-moving-image-9781841501574","title":"Reaching Audiences: Distribution and Promotion of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThrough a series of case studies, this book tracks the inventive distribution and exhibition initiatives developed over the last 40 years by an array of small companies on the periphery of the beleaguered UK film industry. That their practices are now being replicated by a new generation of digital distributors demonstrates that, while the digital ‘revolution’ has rendered those practices far easier to undertake and hugely increased their scope, the key issues in securing a more diverse moving image culture are not technological. Although largely invisible to outsiders, the importance of distributors and distribution networks are widely recognized within the industry and \u003cem\u003eReaching Audiences\u003c\/em\u003e is a key contribution to our understanding of the role they both do and can play.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003e'(an) important assessment of distribution outside the mainstream.'\u003c\/em\u003e – E. Anna Claydon, Journal of British Cinema and Television\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eForeword by Geoffrey Nowell-Smith\u003c\/strong\u003e   \u003cstrong\u003eIntroduction:\u003c\/strong\u003e So Much More than Meets the Eye   \u003cstrong\u003eChapter 1:\u003c\/strong\u003e DIY, Counterculture and State Funding: The London Film-Makers’ Co-op   \u003cstrong\u003eChapter 2:\u003c\/strong\u003e Exhibition, Political Agendas and Access to Audiences: The Other Cinema and Cinema of Women   \u003cstrong\u003eChapter 3:\u003c\/strong\u003e Technology, Television and Seeking Wider Audiences: London Video Access\/London Electronic Arts and Albany Video Distribution   \u003cstrong\u003eChapter 4:\u003c\/strong\u003e Promotion, Selection and Engaging Audiences: Circles, Film and Video Umbrella, London Video Access and London Film-Makers’ Co-op   \u003cstrong\u003eChapter 5:\u003c\/strong\u003e Changing Conditions, Under-Resourcing and Self-Sustainability: Cinenova   \u003cstrong\u003eChapter 6:\u003c\/strong\u003e Questions of Strategy, Policy and Agency: The Lux Saga   \u003cstrong\u003eChapter 7:\u003c\/strong\u003e Understanding Distribution","brand":"Intellect Books","offers":[{"title":"Default Title","offer_id":51042920268119,"sku":"9781841501574","price":22.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781841501574.jpg?v=1750956222","url":"https:\/\/bookcurl.com\/products\/reaching-audiences-distribution-and-promotion-of-alternative-moving-image-9781841501574","provider":"Book Curl","version":"1.0","type":"link"}