{"product_id":"re-orienting-fashion-the-globalization-of-asian-dress-9781859735398","title":"Re-Orienting Fashion: The Globalization of Asian Dress","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhen Hong Kong entrepreneur David Tang opened his Shanghai Tang boutique on New York's Madison Avenue, it was not an isolated example of the globalization of Asian fashion. Further evidence is written on the labels in our closets, and paraded in the form of salwaar-kameez and silk sarongs by the rich and famous of London. The phenomenon merits scrutiny. This vanguard attempt points to the colonial era as the origin of fashion globalization, and describes its development as paralleling the gradual take-over of Asian daily wear by Western dress. From indigenous Batak weavers to Hong Kong designers, and from Indonesian businesswomen's power suits to Korean feminists' national costume, this book explores the sartorial interface of East and West.The globalization of Asian dress needs to be understood as part of an ongoing Orientalism that construes Asia as a feminine Other to the masculine West. The conventional Orientalist definition of fashion as an exclusively Western phenomenon has proved self-fulfilling in both East and West so that the conceptual boundary between the two is continually reasserted by design. Paying close attention to Asians' decisions about what clothing to make, sell, buy, and wear, the case studies in this book challenge Orientalist stereotypes of Asian style as passive and traditional and highlight how these actions are often made invisible by global cultural, rhetorical, and material practices that feminize Asia and the fashion world. This timely book will be of interest to dress and fashion theorists, anthropologists, sociologists, historians, art historians and all those interested in globalization, Orientalism and their effects.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'This is a very good book that will be read with great appreciation by people who understand the importance of fashion in the web of human society.'Fashion Theory          'This book will be useful to readers (or fashion theorists) who are interested in understanding globalization of Asian dress from anthropological, sociological, political and historical perspectives.'Myoung Kim, University of Wisconsin, in International Textile and Apparel Association newsletter (Jan 06)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents  Notes on Contributorsvii  Acknowledgmentsix  Introduction: The Globalization of Asian Dress:   Re-Orienting Fashion or Re-Orientalizing Asia?1  Carla Jones and Ann Marie Leshkowich  1Three Scenarios from Batak Clothing History:   Designing Participation in the Global Fashion   Trajectory49  Sandra Niessen  2The Ao Dai Goes Global: How International   Influences and Female Entrepreneurs Have  Shaped Vietnam's \"National Costume\"79  Ann Marie Leshkowich  3Korean Alterations: Nationalism, Social   Consciousness, and \"Traditional\" Clothing 117  Rebecca Ruhlen  4Designing Diasporic Markets: Asian Fashion   Entrepreneurs in London139  Parminder Bhachu  5National Colors: Ethnic Minorities in   Vietnamese Public Imagery159  Hjorleifur R. Jonsson and Nora A. Taylor  6Dress for Sukses: Fashioning Femininity and   Nationality in Urban Indonesia185  Carla Jones  7Fashion-Nation: A Japanese Globalization   Experience and a Hong Kong Dilemma215  Lise Skov  Afterword: Re-Orienting Fashion Theory243  Sandra Niessen  Index267","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":51771666268503,"sku":"9781859735398","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781859735398.jpg?v=1758728703","url":"https:\/\/bookcurl.com\/products\/re-orienting-fashion-the-globalization-of-asian-dress-9781859735398","provider":"Book Curl","version":"1.0","type":"link"}