{"product_id":"raising-the-bar-9780787986711","title":"Raising the Bar","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he''s working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?  \u003cp\u003e\u003ci\u003eRaising the Bar\u003c\/i\u003e tells the amazing story of Clif Bar''s Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. \u003ci\u003eRaising the Bar\u003c\/i\u003e chronicles Clif Bar''s ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed by \u003ci\u003eInc.\u003c\/i\u003e magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from E\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePrologue xi\u003c\/p\u003e \u003cp\u003e1 Send Them Home 2\u003cbr\u003e(or, Why Walk Away From $60 Million?)\u003c\/p\u003e \u003cp\u003e2 The Epiphany Ride 28\u003cbr\u003e(the Early Years of Clif Bar)\u003c\/p\u003e \u003cp\u003e3 A Drifting Boat 68\u003cbr\u003e(getting Clif Back on Course)\u003c\/p\u003e \u003cp\u003e4 White Road\/red Road 110\u003cbr\u003e(a Philosophy for Life and Business)\u003c\/p\u003e \u003cp\u003e5 Tales From the Road 174\u003cbr\u003e(nine Lessons and a Love Story)\u003c\/p\u003e \u003cp\u003e6 Solo Climbing 216\u003cbr\u003e(maintaining Control for the Long Haul)\u003c\/p\u003e \u003cp\u003e7 Sustaining Our Living Company 244\u003cbr\u003e(five Aspirations Business Model)\u003c\/p\u003e \u003cp\u003e8 Moments of Magic 298\u003cbr\u003e(the Jazz of Business)\u003c\/p\u003e \u003cp\u003eEpilogue 318\u003c\/p\u003e \u003cp\u003eAppendix 333\u003c\/p\u003e \u003cp\u003eResources 335\u003c\/p\u003e \u003cp\u003eAcknowledgments 337\u003c\/p\u003e \u003cp\u003eIndex 345\u003c\/p\u003e \u003cp\u003eAbout the Authors 355\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49405053075799,"sku":"9780787986711","price":20.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780787986711.jpg?v=1730488513","url":"https:\/\/bookcurl.com\/products\/raising-the-bar-9780787986711","provider":"Book Curl","version":"1.0","type":"link"}