{"product_id":"radio-active-9780520235908","title":"Radio Active","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTells the story of how radio listeners at the American mid-century were active in their listening practices. Argues that the 1930's witnessed the emergence of a symbiotic relationship between between advertising and activism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Tables Acknowledgments Introduction. The Dialectic between Advertising and Activism  Part I. Cultural Critics in the Age of Radio Chapter 1. The Psychology of Radio Advertising: Audience Intellectuals and the Resentment of Radio Commercials Chapter 2. \"Poisons, Potions, and Profits\": Radio Activists and the Origins of the Consumer Movement  Part II.  Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time Chapter 3. The Consumer Revolt of \"Mr. Average Man\": Boake Carter and the CIO Boycott of Philco Radio Chapter 4. Washboard Weepers: Women Writers, Women Listeners, and the Debate over Soap Operas Chapter 5. \"I Won't Buy You Anything But Love, Baby\": NBC, Donald Montgomery, and the Postwar Consumer Revolt  Conclusion. High-Class Hucksters: The Rise and Fall of a Radio Republic Notes Bibliography Index","brand":"University of California Press","offers":[{"title":"Default Title","offer_id":51359046730071,"sku":"9780520235908","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780520235908.jpg?v=1754123365","url":"https:\/\/bookcurl.com\/products\/radio-active-9780520235908","provider":"Book Curl","version":"1.0","type":"link"}