{"product_id":"quick-guide-to-content-marketing-for-b2b-small-and-mediumsized-enterprises-9783658489694","title":"Quick Guide to Content Marketing for B2B Small and MediumSized Enterprises","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cspan style=\"background-color: rgb(250, 250, 250); font-size: 16px; color: rgb(66, 66, 66);\"\u003eMore visibility in the market with content marketing.- Compact foundational knowledge.- Rules for content marketing in B2B SMEs.- Content marketing in five steps: goals, analysis, planning, production, management.- Generative AI in content marketing: tools, prompting, areas of application, ethics, data protection, copyright.- Practical example.\u003c\/span\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":51742997414231,"sku":"9783658489694","price":49.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/quick-guide-to-content-marketing-for-b2b-small-and-mediumsized-enterprises-9783658489694","provider":"Book Curl","version":"1.0","type":"link"}