{"product_id":"putts-law-and-the-successful-technocrat-9780471714224","title":"Putts Law and the Successful Technocrat","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTechnology is dominated by two types of people: those who understand what\u003cbr\u003e they do not manage, and those who manage what they do not understand.\u003cbr\u003e Putt''s Law  \u003cp\u003eEarly Praise for Putt''s Law and the Successful Technocrat:\u003c\/p\u003e \u003cp\u003eThis is management writing the way it ought to be. Think Dilbert, but with\u003cbr\u003e a very big brain. Read it and weep. Or laugh, depending on your current job\u003cbr\u003e situation.\u003cbr\u003e Spectral Lines, IEEE Spectrum, April 2006\u003c\/p\u003e \u003cp\u003eIt''s a classic. It reads at first like humor, but one eventually realizes\u003cbr\u003e that it''s all true. The first edition changed my life. I loaned my copy to\u003cbr\u003e a subordinate at IBM, and he didn''t return it to me until he was my boss.\u003cbr\u003e Dave Thompson, PhD, IBM Fellow (retired), Member National Academy of\u003cbr\u003e Engineering, and IEEE Fellow\u003c\/p\u003e \u003cp\u003ePutt''s humor ranges from sharp to whimsical and is always on target.\u003cbr\u003e Readers will be reminded of many personal experiences and of lessons in\u003cbr\u003e life they wish they had\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"If you like Dilbert, you'll love 'Putt's Law and the Successful Technocrat.'\" (\u003ci\u003ePhil Windley's Technometria\u003c\/i\u003e, March 14, 2007)  \u003c\/p\u003e\u003cp\u003e\"...humorous at times, cynical at times, this book is a must read for those interested in understanding how some technocrats got up in technological hierarchies.\" (\u003ci\u003ePerlMonks\u003c\/i\u003e, December 29, 2006)\u003c\/p\u003e \u003cp\u003e\"The book remains an enjoyable and worthwhile read for anyone affiliated directly or indirectly with high-tech industry.\" (\u003ci\u003eIEEE History Center Newsletter\u003c\/i\u003e, November 2006)\u003c\/p\u003e \u003cp\u003e\"Although Putt's Law is an excellent read for those of us who grew up working in technology companies, it should be required reading in colleges and universities. I refer to both engineering and management programs.\" (\u003ci\u003eChip Scale Review\u003c\/i\u003e, August\/September 2006)\u003c\/p\u003e \u003cp\u003e\"...contemporary and apropos...Putt is a veritable fountain of wisdom.\" (\u003ci\u003eCivil Engineering\u003c\/i\u003e, July 2006)\u003c\/p\u003e \u003cp\u003e\"The book is clever and gently humorous…\" (\u003ci\u003eComputing Reviews.com\u003c\/i\u003e, February 13, 2006)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Putt’s Primer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePutt’s Law and Corollary 3\u003c\/p\u003e \u003cp\u003eTwo Laws of Crises 11\u003c\/p\u003e \u003cp\u003eThe Law of Failure and Putt’s Ploy 19\u003c\/p\u003e \u003cp\u003eThree Laws of Innovation 25\u003c\/p\u003e \u003cp\u003eExuberance 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: The Successful Technocrat\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation 39\u003c\/p\u003e \u003cp\u003eSuccess 45\u003c\/p\u003e \u003cp\u003eA Lucky Engineer 49\u003c\/p\u003e \u003cp\u003eGenesis of a Manager 53\u003c\/p\u003e \u003cp\u003ePh.D.-itis 55\u003c\/p\u003e \u003cp\u003eJargonese 59\u003c\/p\u003e \u003cp\u003eAcknowledgments 63\u003c\/p\u003e \u003cp\u003ePublish and Perish 67\u003c\/p\u003e \u003cp\u003eWhere the Money Is 71\u003c\/p\u003e \u003cp\u003eTools of the Trade 75\u003c\/p\u003e \u003cp\u003eThank You, Dr. Sharp 79\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Basic Putt\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLaws of Innovation Management 87\u003c\/p\u003e \u003cp\u003eFour Laws of Advice 93\u003c\/p\u003e \u003cp\u003eThe Consultant’s Law 99\u003c\/p\u003e \u003cp\u003eFive Laws of Decision Making 105\u003c\/p\u003e \u003cp\u003eLaws of Communication 113\u003c\/p\u003e \u003cp\u003eLaws of the Information Age 117\u003c\/p\u003e \u003cp\u003eInformation Technology Laws 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Advanced Topics\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProject Selection 131\u003c\/p\u003e \u003cp\u003eSurvival 135\u003c\/p\u003e \u003cp\u003eEvaluating Ideas 139\u003c\/p\u003e \u003cp\u003ePunishment and Reward 145\u003c\/p\u003e \u003cp\u003eCan Putt’s Law Be Broken? 149\u003c\/p\u003e \u003cp\u003ePutt’s Corollary to Murphy’s Law 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five: Putt’s Canon\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePutt’s Primer 159\u003c\/p\u003e \u003cp\u003eBasic Putt 163\u003c\/p\u003e \u003cp\u003eAdvanced Topics 169\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402658029911,"sku":"9780471714224","price":29.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471714224.jpg?v=1730481143","url":"https:\/\/bookcurl.com\/products\/putts-law-and-the-successful-technocrat-9780471714224","provider":"Book Curl","version":"1.0","type":"link"}