{"product_id":"push-the-button-9781478021025","title":"Push the Button","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eElizabeth Rodwell follows the conflict between mass media conglomerates and independent media creators as they worked to redefine what interactivity meant for Japan's television industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“Across a polymorphous array of new media engagements, Elizabeth Rodwell questions how and with what affects\/effects television is being recrafted in Japan following the ‘crisis’ of news dissemination during 3.11. Attentively ethnographic and analytically astute, \u003ci\u003ePush the Button\u003c\/i\u003e explores the implications—political, social, and technological—of inviting viewers to interact so intimately with their televisual machines.” -- Anne Allison, author of * Being Dead Otherwise *\u003cbr\u003e“Based on solid fieldwork with excellent theoretical analysis, \u003ci\u003ePush the Button\u003c\/i\u003e provides a fascinating ethnographic overview of interactive television in Japan and offers striking new insights into media in the early twenty-first century. This wonderful book speaks to experts and newcomers alike—a real gem!” -- Ian Condry, author of * The Soul of Anime: Collaborative Creativity and Japan’s Media Success Story *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments  ix\u003cbr\u003e Introduction. Pushing Buttons  1\u003cbr\u003e 1. The Interactive Consumer-Viewer: The Social TV Promotion Collective, Ratings, and Advertising  25\u003cbr\u003e 2. Interactivity and Gatekeeping: \u003ci\u003eThe Compass\u003c\/i\u003e and the Limits of Conservative Corporate Culture  46\u003cbr\u003e 3. Cultures of Independent Journalism: The Free Press Association of Japan, Independent Web Journal, and GoHoo  64\u003cbr\u003e 4. The New Interactive Television  89\u003cbr\u003e 5. Teaching Citizen Journalism: Media Activism and Our Planet-TV  108\u003cbr\u003e Conclusion  129\u003cbr\u003e Notes  143\u003cbr\u003e Bibliography  163\u003cbr\u003e Index  179","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":49409015841111,"sku":"9781478021025","price":74.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781478021025.jpg?v=1730505105","url":"https:\/\/bookcurl.com\/products\/push-the-button-9781478021025","provider":"Book Curl","version":"1.0","type":"link"}