{"product_id":"purple-power-9780252044717","title":"Purple Power","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eChartered in 1921, the Service Employees International Union (SEIU) is a worldwide organization that represents more than two million workers in occupations from healthcare and government service to custodians and taxi drivers. Women form more than half the membership while people in minority groups make up approximately forty percent. \u003cp\u003eLuís LM Aguiar and Joseph A. McCartin edit essays on one of contemporary labor’s bedrock organizations. The contributors explore key episodes, themes, and features in the union’s recent history and evaluate SEIU as a union with global aspirations and impact. The first section traces the SEIU’s growth in the last and current centuries. The second section offers in-depth studies of key campaigns in the United States, including the Justice for Janitors and Fight for $15 movements. The third section focuses on the SEIU’s work representing low-wage workers in Canada, Australia, Europe, and Brazil. An interview with Justice fo\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Louis Aguiar and Joseph McCartin have assembled a collection of laudatory essays, by labor-oriented academics, on SEIU’s history as a healthcare, public employee, and service sector union, how it developed signature campaigns among janitors and fast food workers, and then promoted its ‘organizing model’ among labor federations abroad.\" --\u003ci\u003eBeyondChron\u003c\/i\u003e\u003cbr\u003e“A very stimulating read. The book’s multidisciplinary approach brings together a wide range of perspectives that increase the level of insight into the SEIU and the broader issue of labor organizing for precarious workers. It also highlights the complexity of the SEIU and challenges commentators who unquestionably praise the union’s role in the U.S. labor movement, or dismiss it.”--Greg Patmore, author of \u003ci\u003eInnovative Consumer Co-operatives: The Rise and Fall of Berkeley\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments \u003c\/p\u003e\u003cp\u003e1 Seeing Purple: An Introduction to the History and Global Significance of SEIU \u003ci\u003eJoseph A. McCartin and Luís LM Aguiar\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003ePart I. Dynamics of Growth and Transformation\u003c\/p\u003e\u003cp\u003e2 From Flats to the White House: A Brief History of SEIU, 1910-2010 \u003ci\u003eBenjamin L. Peterson \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e3 Reconciling Progressive Idealism with Centralized Control: An Institutional Analysis of SEIU’s Growth\u003ci\u003eKyoung-Hee Yu \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e4 Becoming Purple: Organizational Change at SEIU During the Andy Stern Years\u003ci\u003eAdrienne E. Eaton, Janice Fine, and Allison Porter Part \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eII. Developing the Organizing Model 5 Persistence, Militancy, and Power: The Evolution of Justice for Janitors from Atlanta to Washington, D.C., 1987-1998 \u003ci\u003eAlyssa May Kuchinski and Joseph A. McCartin \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e6 Rank-and-File Leadership Development and Its Implications for Education Justice \u003ci\u003eVeronica Terriquez \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e7 Organizing Fast Food: Opportunities, Challenges, and SEIU \u003ci\u003eMaite Tapia and Tashlin Lakhani\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003ePart III. Global Influence and Its Challenges\u003c\/p\u003e\u003cp\u003e8 Renewing Union Practices and Strategies: A Case Study of SEIU’s Sweet $16 Campaign in Ontario, Canada \u003ci\u003eLaurence Hamel-Roy and Yanick Noiseux \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e9 The Global Career of Justice for Janitors and the Limits of Institutional Permeability \u003ci\u003eLuís LM Aguiar \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e10 Organizing Strategies without Borders: The Case of Brazil \u003ci\u003eEuan Gibb and Luís LM Aguiar Part \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIV. Assessing the Legacy and Employing the Lessons of SEIU\u003c\/p\u003e\u003cp\u003e11 The Legacy of Justice for Janitors and SEIU for the Labor Movement: An Interview with Stephen Lerner \u003ci\u003eStephen Lerner and Joseph A. McCartin\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eConclusion: The Future of SEIU and (Post-Neoliberal?) Labor \u003ci\u003eLuís LM Aguiar and Joseph A. McCartin\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eContributors\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"University of Illinois Press","offers":[{"title":"Default Title","offer_id":49400455856471,"sku":"9780252044717","price":68.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780252044717.jpg?v=1730470725","url":"https:\/\/bookcurl.com\/products\/purple-power-9780252044717","provider":"Book Curl","version":"1.0","type":"link"}