{"product_id":"purple-cow-9780141016405","title":"Purple Cow","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48864180928855,"sku":"9780141016405","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780141016405.jpg?v=1722270772","url":"https:\/\/bookcurl.com\/products\/purple-cow-9780141016405","provider":"Book Curl","version":"1.0","type":"link"}