{"product_id":"purple-chips-9781118294499","title":"Purple Chips","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow to make money investing in high-quality, low-risk stocks     Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMy Background 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: The Psychology of Investing 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSingles and Doubles Are Better 7\u003c\/p\u003e \u003cp\u003eTune Out the Noise 10\u003c\/p\u003e \u003cp\u003eEPS Explained 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Purple Chips versus Blue Chips 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding the Purple Chips 18\u003c\/p\u003e \u003cp\u003eMinimum Seven Years of Positive and Growing EPS 18\u003c\/p\u003e \u003cp\u003eSmooth and Predictable Growth in EPS 19\u003c\/p\u003e \u003cp\u003eMinimum Market Capitalization of $1 Billion 23\u003c\/p\u003e \u003cp\u003ePurple Chips versus Common Blue Chips 24\u003c\/p\u003e \u003cp\u003eDilution is a Value Killer 28\u003c\/p\u003e \u003cp\u003eDividends, or Getting Paid While You Wait 31\u003c\/p\u003e \u003cp\u003ePurple Chips Make Money for Investors 31\u003c\/p\u003e \u003cp\u003eKeeping It Simple: The Purple Chips Model versus Ratio Analysis 35\u003c\/p\u003e \u003cp\u003eCon Edison versus Entergy 36\u003c\/p\u003e \u003cp\u003eWendy’s versus McDonald’s 37\u003c\/p\u003e \u003cp\u003eGeneral Mills versus Kraft Foods 39\u003c\/p\u003e \u003cp\u003eGoogle versus Yahoo! 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Understanding and Seeing Valuation 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Normal Curve: An Odds-Based Approach 43\u003c\/p\u003e \u003cp\u003eThe Shifting EPS Line: A Quick Gauge of Value 45\u003c\/p\u003e \u003cp\u003eValuation Reset 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: What Else You Need to Know 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEarnings Trend 55\u003c\/p\u003e \u003cp\u003eValue Traps 59\u003c\/p\u003e \u003cp\u003eValuation Trend 62\u003c\/p\u003e \u003cp\u003eThe P\/E Ratio and Growth 69\u003c\/p\u003e \u003cp\u003eHow to Build a Portfolio of Purple Chips 71\u003c\/p\u003e \u003cp\u003eDiversification 71\u003c\/p\u003e \u003cp\u003ePosition Size 72\u003c\/p\u003e \u003cp\u003eStop Loss Orders 73\u003c\/p\u003e \u003cp\u003eNo More Anchoring 74\u003c\/p\u003e \u003cp\u003eMarket Crashes 76\u003c\/p\u003e \u003cp\u003eDo It Yourself 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: When to Buy and Sell 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 1: Draw the EPS Line 79\u003c\/p\u003e \u003cp\u003eStep 2: Set the Buy and Sell Targets 82\u003c\/p\u003e \u003cp\u003eStep 3: Adjust the Buy and Sell Targets 83\u003c\/p\u003e \u003cp\u003eBuying Checklist 84\u003c\/p\u003e \u003cp\u003eSelling Checklist 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Practice Case Studies 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Abbott Labs 93\u003c\/p\u003e \u003cp\u003eSummary 106\u003c\/p\u003e \u003cp\u003eCase Study: AutoZone 108\u003c\/p\u003e \u003cp\u003eSummary 117\u003c\/p\u003e \u003cp\u003eCase Study: Johnson \u0026amp; Johnson 118\u003c\/p\u003e \u003cp\u003eSummary 127\u003c\/p\u003e \u003cp\u003eCase Study: General Dynamics 129\u003c\/p\u003e \u003cp\u003eSummary 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Purple Chips Summarized 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEndnotes 141\u003c\/p\u003e \u003cp\u003eIndex 143\u003c\/p\u003e \u003cp\u003eAbout the Author 149 \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406847385943,"sku":"9781118294499","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118294499.jpg?v=1730497326","url":"https:\/\/bookcurl.com\/products\/purple-chips-9781118294499","provider":"Book Curl","version":"1.0","type":"link"}