{"product_id":"publishing-principles-and-practice-9781847870155","title":"Publishing: Principles and Practice","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\"This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended.\"\u003cbr\u003e \u003cstrong\u003e\u003cstrong\u003e\u003cem\u003e- Iain Stevenson\u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003e, Director, UCL Centre for Publishing\u003c\/em\u003e\u003c\/strong\u003e\u003c\/strong\u003e\u003cbr\u003e \u003cp\u003eAt last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. \u003c\/p\u003e \u003cp\u003eThe book guides the reader through the history of publishing and the main issues facing the industry today.  Among these are: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eLegal conundrums\u003c\/li\u003e\n\u003cli\u003eCultural conflicts\u003c\/li\u003e\n\u003cli\u003eTrade practices\u003c\/li\u003e\n\u003cli\u003ePublishing within and across sectors\u003c\/li\u003e\n\u003cli\u003eEditorial requirements\u003c\/li\u003e\n\u003cli\u003eThe challenge of electronic publishing\u003c\/li\u003e\n\u003cli\u003eMaking your ideas count in print\u003c\/li\u003e\n\u003cli\u003eRationalization and the growth of corporate publishing cultures     \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended. -- Iain Stevenson\u003cbr\u003eWritten for anyone wishing to learn about the Anglophone publishing industry, this text fills a long-standing gap in the market. It covers each of the publishing functions, as well as the processes associated with creating and disseminating print and digital products... Guthrie′s text is an industry overview for professionals, but is scholorly enough to make it an ideal student textbook. -- Penelope Woolf\u003cbr\u003eAbsolutely first rate. I wish I′d had a text like this in front of me when I started Black Sparrow in 1966! Everything is organized and laid out in the most helpful way. I shake my head when I realize I had to discover how to publish books, the hard way, through trial and error. \u003cem\u003ePublishing \u003c\/em\u003eis a remarkable achievement. -- John Martin\u003cbr\u003e′This is a very concise and easy to understand summary of the publishing industry. The book covers all the different stages that go into publishing a book, from acquisitions to marketing. Guthrie even has sections on the history of the book industry from the beginning, leading to the ebook craze. Guthrie manages to be honest about the different arguments, and gives a very good look at both sides of every argument. For anyone remotely curious about the nuts and bolts of the industry, this book is probably what you are looking for.′ -- Goodreads.com Review\u003cbr\u003e′Guthrie’s book provides a comprehensive guide to publishing issues some other sources skim over. Subjects such as possible cultural conflicts and varying trade practices are explored accessibly but authoritatively. While Guthrie writes about both publishing and self-publishing, Publishing: Principles and Practice is laid out for maximum usability, allowing readers to search out relevant passages with ease. Guthrie writes in a welcoming, almost casual style mixing in interviews and real world examples to illustrate his assertions and stop things stagnating.′ -- standoutbooks.com Review\u003cbr\u003eProvides the reader with a detailed account of all aspects of the publishing process with excellent and vivid examples.\u003cbr\u003e -- Online Journal of Communication and Media Technologies\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction Chapter 1: A History of Books    The First Paradigm: From Vellum Codex to Print Book    1475-1533: The Early English Trade    1533-1694: Age of Control    1694-1774: Rise of ′The Publisher′    1774-1935: Era of the Publishing Firm    1935-1970: The Paperback Revolution    1965-Now: Conglomerate Publishing Chapter 2: The Publishing Process    The Value Chain    The Editor′s Task    The Production Process    Architecture of the Book    Printing, Paper \u0026amp; Bookbinding    Budgeting a Book    Author-House Relations    Agents    Writers    Readers Chapter 3: Sectors in the Anglophone Model    Consumer or Trade Books    Academic, Scholarly or Higher Education Publishing    Professional and Journal Publishing    Education    English Language Training     Reference     Children′s Books    Religion    Leading Revenues by Sector (U.S., UK, Europe \u0026amp; Japan) in 2009 Chapter 4: Craft to Corporation    Brands    The Business of Publishing    The Corporatisation of Books    Corporate Strategies    The Mechanics of Mergers    The Rise of the Big Five Trade Publishers    The Twenty-First Century Chapter 5: Copyright and Publishing Law    The Statute of Anne    Timeline of Copyright and Intellectual Property Law    Copyright Today    Defamation and Libel    Seditious Libel    Malicious Falsehood    Obscenity    Libel \u0026amp; Libel Tourism    Copyright Infringement    Moral Right and Integrity    Digital Law    Fair Use and First Sale in the Digital Age Chapter 6: Rights and Contracts    Book Club Rights    Paperback Rights    Translation Rights    Serial Rights    Territorial Rights    Other Anglophone Markets    Publishing Contracts    Contract Clauses    Subsidiary Rights in Contracts Chapter 7: Marketing, Promotion and Bookselling    The Marketing Jigsaw    Sales Timeline \u0026amp; Techniques    The Blurb    Business to Consumer (B2C)      Prizes and Sales    Bookselling Practice    How and Why Books Sell    Discounts, Sale and Return Chapter 8: The Era of Digital Publishing    The Internet    Open Source Culture    Social Networking    Broadcasting v. Networking    Media Regulation    Advertising    Guerilla Marketing    Piracy \u0026amp; Digital Music    Print on Demand (POD)    Google Books    E-Books","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":48742224724311,"sku":"9781847870155","price":42.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781847870155.jpg?v=1720060535","url":"https:\/\/bookcurl.com\/products\/publishing-principles-and-practice-9781847870155","provider":"Book Curl","version":"1.0","type":"link"}