{"product_id":"publicity-9780979338472","title":"Publicity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGenerating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e“Carriere, who has spent over 20 years in the industry, is able to communicate his foundation of knowledge very clearly. The book is easy to read and I suspect would be useful to publicists of many different degrees of experience…” — Northern California Book Publicity and Marketing Association, December 2010 newsletter \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“PUBLICITY: 7 Steps to Publicize Just About Anything by veteran PR specialist David Carriere, demystifies the legerdemain of mounting a successful publicity campaign for businesses of any size and any field of endeavor… Carriere’s book is exactly where you need to start.” — Rangefinder Magazine, November 2008 \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“The book includes all of the basics needed to mount a successful publicity campaign.” — Berkshire Business Quarterly, 2nd quarter 2008 \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“…all of which he reveals in this new marketing must have.” — Retail News, May\/June 2008 \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eNamed CRITIC'S CHOICE: “…7 Steps to Publicize Just About Anything... outlines can’t-miss strategies for catching the eyes and ears of those all-important folks who control the media.” — East Bay Express, May 2008 \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“Publicist David Carriere has written a straightforward book that provides a step-by-step guide to publicity campaigns for those new to the PR business.” — www.odwyerpr.com, September 2008 \u003c\/p\u003e","brand":"Glitterati Inc","offers":[{"title":"Default Title","offer_id":48885133508951,"sku":"9780979338472","price":14.24,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/publicity-9780979338472","provider":"Book Curl","version":"1.0","type":"link"}