{"product_id":"public-relations-theory-9781119373155","title":"Public Relations Theory","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe comprehensive guide to applied PR theory in the 21\u003csup\u003est\u003c\/sup\u003e century\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePublic Relations Theory \u003c\/i\u003eexplores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions.\u003c\/p\u003e \u003cp\u003eUnique in structure, this text arranges chapters by function, rather than theory, allowing reade\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“Viewed as an entire book, this was an overwhelming read, especially if consumed from cover to cover. Take that as a positive attribute. It feels neither “dumbed down” for the practitioner nor full of complex, dry language aimed at the academic. The tone is just right, and the presented information figuratively jumps out to the reader on every page. I can see this book being close at hand on many a bookshelf, aiding the reader on many occasions in many situations.” - Darren Paul Ingram, University of Oulu,  Finland for \u003ci\u003eJournalism \u0026amp; Mass Communication Quarterly 1-3\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNotes on Contributors vii\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e1 What Is Theory? 1\u003cbr\u003e \u003ci\u003eBrigitta R. Brunner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Strategy 13\u003cbr\u003e \u003ci\u003eAna María Suárez‐Monsalve and Juan‐Carlos Molleda\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Crisis Communication, Risk Communication, and Issues Management 31\u003cbr\u003e \u003ci\u003eW. Timothy Coombs, Sherry J. Holladay, and Elina Tachkova\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Diversity 49\u003cbr\u003e \u003ci\u003eDean Mundy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Ethics 63\u003cbr\u003e \u003ci\u003eTor Bang\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Dialogue and Organization–Public Relationships 79\u003cbr\u003e \u003ci\u003eMaureen Taylor, Michael L. Kent, and Ying Xiong\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Social Media and Emerging Media: Theoretical Foundations 97\u003cbr\u003e \u003ci\u003eKaren Freberg\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Nonprofits 113\u003cbr\u003e \u003ci\u003eGeah Pressgrove and Richard D. Waters\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Globalization 125\u003cbr\u003e \u003ci\u003eChiara Valentini\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Community 141\u003cbr\u003e \u003ci\u003eMarina Vujnovic and Dean Kruckeberg\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Activism 159\u003cbr\u003e \u003ci\u003eErica Ciszek\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Media Relations and Challenges in a Digital Media Era 175\u003cbr\u003e \u003ci\u003eSamsup Jo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Corporate Social Responsibility 185\u003cbr\u003e \u003ci\u003eChun‐Ju Flora Hung‐Baesecke, Yi‐Ru Regina Chen, Cindy Sing‐Bik Ngai, and Minqin Ma\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Health Public Relations 203\u003cbr\u003e \u003ci\u003eShelley Aylesworth‐Spink\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Investor Relations 219\u003cbr\u003e \u003ci\u003eAlexander V. Laskin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Political Communication and Government Relations 233\u003cbr\u003e \u003ci\u003eBarbara Myslik and Spiro Kiousis\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 249\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49407040553303,"sku":"9781119373155","price":35.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119373155.jpg?v=1730497970","url":"https:\/\/bookcurl.com\/products\/public-relations-theory-9781119373155","provider":"Book Curl","version":"1.0","type":"link"}