{"product_id":"proven-strategies-in-competitive-intelligence-9780471401780","title":"Proven Strategies in Competitive Intelligence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface: Corporations Get Smart (S. Miller).\u003cbr\u003e \u003cbr\u003e Introduction: Competitive Intelligence--Lessons from the Trenches (J. Prescott).\u003cbr\u003e \u003cbr\u003e COMPETITIVE BUSINESS INTELLIGENCE: CORPORATE CASE STUDIES.\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Procter \u0026amp; Gamble (J. Pepper).\u003cbr\u003e \u003cbr\u003e Shaping a Corporate Competitive Intelligence Function at IBM (L. Behnke \u0026amp; P. Slayton).\u003cbr\u003e \u003cbr\u003e CI and KM Convergence: A Case Study at Shell Services International (B. Breeding).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Lexis-Nexis (H. Gieskes).\u003cbr\u003e \u003cbr\u003e CI at Avnet: A Bottom-Line Impact (J. Hovis).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Xerox (J. Vezmar).\u003cbr\u003e \u003cbr\u003e NutraSweet Faces Competition: The Critical Role of Competitive Intelligence (R. Flynn).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Motorola (R. Galvin).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment Corporation (L. Kennedy).\u003cbr\u003e \u003cbr\u003e Understanding the Competition: The CEO's Perspective (M. Downham, et al.).\u003cbr\u003e \u003cbr\u003e Developing a World-Class CI Program in Telecoms (S. Marceau \u0026amp; K. Sawka).\u003cbr\u003e \u003cbr\u003e Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium-Sized Firm (A. Berger).\u003cbr\u003e \u003cbr\u003e Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study (J. Prescott, et al.).\u003cbr\u003e \u003cbr\u003e Organizing the Competitive Intelligence Function: A Benchmarking Study (C. Lackman, et al.).\u003cbr\u003e \u003cbr\u003e \"TAP-IN\" to Strategic and Tactical Intelligence in the Sales and Marketing Functions (C. Miree \u0026amp; J. Prescott).\u003cbr\u003e \u003cbr\u003e Key Intelligence Topics: A Process to Identify and Define Intelligence Needs (J. Herring).\u003cbr\u003e \u003cbr\u003e COMPETITIVE TECHNICAL INTELLIGENCE.\u003cbr\u003e \u003cbr\u003e Scenario Analysis and Early Warning Systems at Daimler-Benz Aerospace (F. Tessun).\u003cbr\u003e \u003cbr\u003e CTI at Applied Biosystems: Attracting, Monitoring, and Exploiting Technology-Based Opportunities (T. Budd).\u003cbr\u003e \u003cbr\u003e Benchmarking the \"External Technology Watching\" Process: Chevron's Experience (D. Ransley).\u003cbr\u003e \u003cbr\u003e Past, Present, and Future Directions for Technical Intelligence (W. Rosenkrans).\u003cbr\u003e \u003cbr\u003e Starting a Competitive Technical Intelligence Function: A Roundtable Discussion (P. Bryant, et al.).\u003cbr\u003e \u003cbr\u003e Appendix: CI-Focused Organizations Referred to in This Book.\u003cbr\u003e \u003cbr\u003e Index.\u003cbr\u003e \u003cbr\u003e About the Editors.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402588430679,"sku":"9780471401780","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471401780.jpg?v=1730480867","url":"https:\/\/bookcurl.com\/products\/proven-strategies-in-competitive-intelligence-9780471401780","provider":"Book Curl","version":"1.0","type":"link"}