{"product_id":"prospect-research-for-fundraisers-9781118297391","title":"Prospect Research for Fundraisers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEssential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals\u003c\/b\u003e  \u003cp\u003eWritten especially for front-line fundraisers, \u003ci\u003eProspect Research for Fundraisers\u003c\/i\u003e presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools and techniques available to boost an organization''s fundraising effectiveness.\u003c\/p\u003e \u003cp\u003eFrom essential overviews to how-to-search skills, this practical book gives development officers the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides practical insight to understand the best use of each prospect r\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Big Picture 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Prospect Research? 1\u003c\/p\u003e \u003cp\u003eWhy Do Prospect Research? 4\u003c\/p\u003e \u003cp\u003eHow Does Research Fit into My Work and into the Gift Cycle? 7\u003c\/p\u003e \u003cp\u003eCommunication 10\u003c\/p\u003e \u003cp\u003eDispelling Myths and Corroborating Evidence 11\u003c\/p\u003e \u003cp\u003eSummary 12\u003c\/p\u003e \u003cp\u003eFor Further Reading 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Identifying New Prospects 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview: Why We Identify New Prospects 15\u003c\/p\u003e \u003cp\u003eCapturing and Maintaining Constituent Information 18\u003c\/p\u003e \u003cp\u003eManual Prospect Identification Methods 24\u003c\/p\u003e \u003cp\u003eWealth Screenings 27\u003c\/p\u003e \u003cp\u003eSurveying 40\u003c\/p\u003e \u003cp\u003eSimple Data Mining 41\u003c\/p\u003e \u003cp\u003eAdvanced Data Mining 43\u003c\/p\u003e \u003cp\u003eDonor Modeling 45\u003c\/p\u003e \u003cp\u003eList Rental 46\u003c\/p\u003e \u003cp\u003eSummary 49\u003c\/p\u003e \u003cp\u003eFor Further Reading 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Researching Prospects 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDifferent Levels of Research 54\u003c\/p\u003e \u003cp\u003eTypes of Donor Profiles 55\u003c\/p\u003e \u003cp\u003eAssembling Your Research Toolkit 61\u003c\/p\u003e \u003cp\u003eSearch Techniques Every Fundraiser Should Know 65\u003c\/p\u003e \u003cp\u003eCapacity Ratings: Putting the Information Together 79\u003c\/p\u003e \u003cp\u003eSummary 82\u003c\/p\u003e \u003cp\u003eFor Further Reading 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Donor Relationship Management 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is a Relationship Management System? 87\u003c\/p\u003e \u003cp\u003eThe Three Moving Pieces 89\u003c\/p\u003e \u003cp\u003eCreating Your Own System 93\u003c\/p\u003e \u003cp\u003eSummary 115\u003c\/p\u003e \u003cp\u003eFor Further Reading 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Managing Prospect Research 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging to Your Fundraising Goals 118\u003c\/p\u003e \u003cp\u003eHiring Employees and Volunteers 125\u003c\/p\u003e \u003cp\u003eSkill Sets for Hiring 129\u003c\/p\u003e \u003cp\u003eManaging Expectations 132\u003c\/p\u003e \u003cp\u003eDefining Common Terms and Using Forms 134\u003c\/p\u003e \u003cp\u003ePurchasing Resources 136\u003c\/p\u003e \u003cp\u003eOptions for the One-Person (or Small-Team) Development Office 144\u003c\/p\u003e \u003cp\u003eSummary 148\u003c\/p\u003e \u003cp\u003eFor Further Reading 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Ethics, Risk, and Data Protection: What’s the Big Deal? 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting with Donor Trust 151\u003c\/p\u003e \u003cp\u003eRisky Business 152\u003c\/p\u003e \u003cp\u003eEthics 154\u003c\/p\u003e \u003cp\u003eLegal Issues 155\u003c\/p\u003e \u003cp\u003eOutside of the United States 157\u003c\/p\u003e \u003cp\u003eSome Practical Tips 158\u003c\/p\u003e \u003cp\u003eSummary 159\u003c\/p\u003e \u003cp\u003eFor Further Reading 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 International Prospect Research 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking International Fundraising Work 162\u003c\/p\u003e \u003cp\u003eGetting Started with International Prospects 167\u003c\/p\u003e \u003cp\u003eSummary 169\u003c\/p\u003e \u003cp\u003eFor Further Reading 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Trends and Opportunities: The Future of Prospect Research 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBig Data and Segmentation 172\u003c\/p\u003e \u003cp\u003eData Visualization 174\u003c\/p\u003e \u003cp\u003eRelationship Mapping 175\u003c\/p\u003e \u003cp\u003eSocial Media and Social Scoring 178\u003c\/p\u003e \u003cp\u003eContent Curation 180\u003c\/p\u003e \u003cp\u003eWhat the Future Might Look Like 185\u003c\/p\u003e \u003cp\u003eSummary 186\u003c\/p\u003e \u003cp\u003eFor Further Reading 187\u003c\/p\u003e \u003cp\u003eAppendix A: AFP Code of Ethics 189\u003c\/p\u003e \u003cp\u003eAppendix B: Donor Bill of Rights 190\u003c\/p\u003e \u003cp\u003eAppendix C: APRA Statement of Ethics 191\u003c\/p\u003e \u003cp\u003eAppendix D: APRA Skill Sets—Advanced 193\u003c\/p\u003e \u003cp\u003eAppendix E: APRA Skill Sets—Fundamentals 196\u003c\/p\u003e \u003cp\u003eAppendix F: APRA Skill Sets—Relationship Management 199\u003c\/p\u003e \u003cp\u003eAppendix G: APRA Skill Sets—Research Management 202\u003c\/p\u003e \u003cp\u003eAbout the Authors 207\u003c\/p\u003e \u003cp\u003eIndex 209\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406847746391,"sku":"9781118297391","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118297391.jpg?v=1730497326","url":"https:\/\/bookcurl.com\/products\/prospect-research-for-fundraisers-9781118297391","provider":"Book Curl","version":"1.0","type":"link"}