{"product_id":"proposal-preparation-9780471552697","title":"Proposal Preparation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis is a ``must-have'''' for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. The concept of ``straight-line'''' control is presented for the first time and a complete case study provided to illustrate how to evolve a proposal from development through strategic marketing planning.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eWhy Study Proposal Preparation?.\u003cbr\u003e \u003cbr\u003e Strategic Market Planning and Market Development: Their Effect onProposal Preparation.\u003cbr\u003e \u003cbr\u003e Preproposal Marketing and the Decision to Bid.\u003cbr\u003e \u003cbr\u003e Preparing for Proposal Activities.\u003cbr\u003e \u003cbr\u003e Organizing the Proposal Team.\u003cbr\u003e \u003cbr\u003e The Request for Proposal: What to Expect.\u003cbr\u003e \u003cbr\u003e The Technical Proposal.\u003cbr\u003e \u003cbr\u003e The Organization and Management Proposal.\u003cbr\u003e \u003cbr\u003e The Cost Proposal.\u003cbr\u003e \u003cbr\u003e Proposal Writing.\u003cbr\u003e \u003cbr\u003e Computer-Aided Preparation of Requests for Proposals (RFPs) andProposals.\u003cbr\u003e \u003cbr\u003e How the Proposal Is Evaluated.\u003cbr\u003e \u003cbr\u003e Key Elements Required for Success.\u003cbr\u003e \u003cbr\u003e Case Study: A Winning Proposal.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Indexes.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402630701399,"sku":"9780471552697","price":128.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471552697.jpg?v=1730481044","url":"https:\/\/bookcurl.com\/products\/proposal-preparation-9780471552697","provider":"Book Curl","version":"1.0","type":"link"}