{"product_id":"propaganda-persuasion-and-the-great-war-9780367594794","title":"Propaganda Persuasion and the Great War","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eHow to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a factory of consensus. The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to make the world safe for democracy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the discourse of this strategy we find storytelling, humour, satire and f\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIntroduction \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e1 Propaganda and Persuasion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e2 Persuading for the Great War\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e3 The Organization of the Persuasive Apparatus\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e4 Attracting Attention\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 4.1 Children as decoy\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 4.2 Beauty as decoy\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e5 Repeating the Message\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e6 The Power of Questions\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e7 The Persuasion of the Source\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 7.1 The authority of source\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 7.2 The authority of quotations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e8 Unity is Strength\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 8.1 Silencing the critics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 8.2 Origins unite\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 8.3 The call of the banner\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 8.4 Other patriotic symbols of unity\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e9 Target 1: The \u003ci\u003eHome Front\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 9.1 Out of duty and solidarity\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 9.2 To educate, inform\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 9.3 Persuading to invest\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 9.4 Children and the principle of familiarity\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 9.5 Women as weapons of persuasion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 9.6 Reciprocity. I am fighting for you!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 9.6.1 Reciprocity and the strategy of shame\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 9.6.2 The veterans\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 9.6.3 The intellectuals\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 9.6.4 The Afro-Americans\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 9.6.5 The immigrants\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e10 Target 2: Men to Enlist\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 10.1 Follow the example\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 10.1.1 Follow the example of your ancestors\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 10.1.2 Follow the example of your countrymen\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 10.1.3 Follow the example of sportsmen\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e 10.1.4 Follow the example of your friends\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51017972449623,"sku":"9780367594794","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367594794.jpg?v=1750775239","url":"https:\/\/bookcurl.com\/products\/propaganda-persuasion-and-the-great-war-9780367594794","provider":"Book Curl","version":"1.0","type":"link"}