{"product_id":"promoting-your-school-9781412958134","title":"Promoting Your School","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eClearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples.\u003cbr\u003e\u003c\/i\u003eAnne Roede Giddings, Assistant Superintendent\u003cbr\u003eAnsona Public Schools, CT\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner's handbook that any educator can learn from and immediately put into use.\u003cbr\u003e\u003c\/i\u003eBruce Deterding, Principal\u003cbr\u003eWichita Heights High School, Wichita, KS\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eProject a positive school image in your community through effective communication! \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNovice and experienced school leaders will find this updated edition of a bestseller packed with techniques for delivering a school's message effectively to internal and external constituencies and strengthening the partnership between schools, families, the community, and the private sector.\u003c\/p\u003e\u003cp\u003eBased on examples from successful schools, this compre\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cem\u003e\"A good base that can be used immediately. I would recommend it for university classes and to colleagues.\"\u003c\/em\u003e -- William A. Sommers, Senior Fellow\u003cbr\u003e\u003cem\u003e\"Warner says upfront her book is light on theory but heavy on practicality, which busy school leaders will welcome because their action-packed schedules allow little time to find successful strategies that can be adapted to their individual schools.\"\u003c\/em\u003e -- The School Administrator, October 2010, Vol. 67(9)\u003cbr\u003e\u003cem\u003e“Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples.”\u003c\/em\u003e -- Anne Roede Giddings, Assistant Superintendent\u003cbr\u003e\u003cem\u003e\"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner’s handbook that any educator can learn from and put immediately into use.\"\u003c\/em\u003e -- Bruce Deterding, Principal\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Resources and Sample Documents Foreword by Jay Mathews Preface to the Third Edition Acknowledgments About the Author Part I. Establishing Communication 1. The Foundation of Success\t    The Communication Process    Dealing With Perceptions    Opinion Leaders    Getting the Word Out 2. Making Your Schools Stand Out    Improving Your Image    Strategic Planning: The Key to Organizational Success    Developing a Marketing Plan    Ideas to Help You Get Started    References and Suggested Readings 3. Internal Communication    Techniques for Improving Staff Communication    Techniques for Improving Student Communication    References and Suggested Readings\t 4. Publications\/Electronic Communications    Newsletters    Technology Tools    Monthly Calendar\/Menu    Parent\/Student Handbooks    Brochures and Flyers    Language    Suggestions for Better Writing    References and Suggested Readings 5. Media Relations    Building a Working Relationship With Reporters\t    Getting Your Story to the Media    Writing a News Release    Preparing a Media Tip Sheet\t    Writing a Public Service Announcement (PSA)\t    Dealing With Newspapers\t    Using Television Effectively\t    Working With Radio    Tips for Talking to the Media\t    References and Suggested Readings Part II. Building and Strengthening Partnerships 6. Building Your Team    Who Makes Up the Team    Successful Teams Communicate Well    The Leader as Facilitator    Defining the Task    Getting to Work    References and Suggested Readings 7. Involving Parents in School    Effective Educators Seek Parent Support    Ways to Involve Parents\t    Changing Demographics of the American Family    Hard-to-Reach Parents    Parents Needed for Political and Economic Support\t    References and Suggested Readings 8. Community Outreach\t    Getting the Community Involved    References and Suggested Readings 9. Rallying Support for Public Education    Career and Vocational-Technical Education    How State Coalitions Are Raising Support for Public Education 10. Strengthening and Showcasing Instruction\t    Cooperative Learning\t    Authentic Instruction    Problem-Based Learning    Interdisciplinary Units\t    Incorporating Technology\t    Multiple Intelligences    Assessment    References and Suggested Readings Part III. Acknowledging Change 11. Crisis Management\t    Organizing a Crisis Planning Committee    Developing a Crisis Plan    School Crisis Team\t    Managing the Crisis\t    Communicating the Situation    After the Crisis\t    A Private Crisis\t    References and Suggested Readings 12. Data Gathering: Road Map for Accomplishments\t    Types of Data Gathering    Identifying Your Target Audience    Deciding What to Ask\t    Collecting Data From Other Sources\t    Evaluating and Reporting the Results\t    References and Suggested Readings\t 13. Communicating With (New) Technology: Going Beyond Web Sites    Techno Terminology    Internet Behavior Tracking\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":48739115696471,"sku":"9781412958134","price":33.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781412958134.jpg?v=1720051209","url":"https:\/\/bookcurl.com\/products\/promoting-your-school-9781412958134","provider":"Book Curl","version":"1.0","type":"link"}