{"product_id":"profit-purpose-9781118708613","title":"Profit  Purpose","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWhy has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion?\u003c\/p\u003e \u003cp\u003eThese companies all have been disruptive because they are operating from a strong social\/environmental purpose. They are proving a counterintuitive truth  purpose can drive profits. But it's not just innovative startups that are getting in on the action. Blue chip companies such as Nike, Coca-Cola and IBM are innovating within their organization to create a positive social and environmental impact globally.\u003c\/p\u003e \u003cp\u003eThis is not a trend. It's the future of business.\u003cbr\u003e Based on in-depth interviews with founders, Profit \u0026amp; Purpose profiles a number of the most successful pioneers of this new way forward, telling the stories of thirteen social enterprises ranging from non-profits like Char\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Whether you’re a scrappy startup or an established Fortune 500 firm, you can reap great rewards by tapping into the power of purpose.  But how do you turn purpose into profit? Kyle Westaway reveals the secrets behind the success of purpose-drive market disruptors like Method, Warby Parker, and Etsy, as well as how giants such as IBM and Nike have harnessed the power through innovative product and brand development. \u003ci\u003eProfit \u0026amp; Purpose\u003c\/i\u003e  provides an essential roadmap for all those seeking to crush it with purpose.\"-Gary Vaynerchuck, CEO of VaynerMedia, New York Times bestselling author\u003c\/p\u003e \u003cp\u003e\"For billions of people who live at the based of the pyramid (BoP) job opportunities and access to life enhancing products and services are top on their list of needs they value most. Social businesses are uniquely positioned to deliver these life-enhancing essentials to those the free market has traditionally left behind. Westaway's thought provoking book should be read by anyone who is interested in learning about how business can be harnessed as a force for good.”-Jordan Kassalow, Founder, Co-Chairman, VisionSpring, on the Forbes Impact 30 List\u003c\/p\u003e \u003cp\u003e\"Kyle Westaway has the unique ability to distill complex ideas into simple authentic truths, and he's created a masterful gift in \u003ci\u003eProfit \u0026amp; Purpose\u003c\/i\u003e.\"-Adam Braun, Founder of Pencils of Promise and New York Times bestselling author \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction xi\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMoving Beyond Shareholder Value xvi\u003c\/p\u003e \u003cp\u003eMoving Beyond Giving xvii\u003c\/p\u003e \u003cp\u003eA Better Way Forward xx\u003c\/p\u003e \u003cp\u003eCan I Really Do Well and Do Good? xxii\u003c\/p\u003e \u003cp\u003eHow Social Enterprises Are Leading the Way xxiv\u003c\/p\u003e \u003cp\u003eWhat Sets These Social Enterprises Apart? xxviii\u003c\/p\u003e \u003cp\u003eBehind the Scenes xxx\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Discover Through Curiosity 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentifying the Problem of Eyeglasses 2\u003c\/p\u003e \u003cp\u003eRecognizing the Right Problem for You 6\u003c\/p\u003e \u003cp\u003eA New Kind of Marketplace 13\u003c\/p\u003e \u003cp\u003eMethod to Their Madness 15\u003c\/p\u003e \u003cp\u003eInspiration at a Sleepy Roadside Stand 17\u003c\/p\u003e \u003cp\u003eInnovation from Within 19\u003c\/p\u003e \u003cp\u003eThe Bumpy Path to Innovation 21\u003c\/p\u003e \u003cp\u003eAfrica’s Moonshot 22\u003c\/p\u003e \u003cp\u003eKey Takeaways 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Design with Humility 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBringing Brilliant Design to the Poor 31\u003c\/p\u003e \u003cp\u003eLetting the Users Guide You 34\u003c\/p\u003e \u003cp\u003eDiscovering You Need to Pivot 36\u003c\/p\u003e \u003cp\u003eDon’t Underestimate the Challenges of Distribution 37\u003c\/p\u003e \u003cp\u003eYou Don’t Need to be an Expert 37\u003c\/p\u003e \u003cp\u003eEmbracing Challenges 41\u003c\/p\u003e \u003cp\u003eUser Testing Has Many Benefits 43\u003c\/p\u003e \u003cp\u003eKnowing What to Outsource 43\u003c\/p\u003e \u003cp\u003eFinding Early Adopters Takes Work 44\u003c\/p\u003e \u003cp\u003eCreating Demand 45\u003c\/p\u003e \u003cp\u003eGood News Travels Slow 46\u003c\/p\u003e \u003cp\u003eKey Takeaways 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Build with Hustle 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Intuitive Hustle 52\u003c\/p\u003e \u003cp\u003eThe Strategic Hustle 57\u003c\/p\u003e \u003cp\u003eBest Laid Plans 59\u003c\/p\u003e \u003cp\u003eBeating the Burn Rate 62\u003c\/p\u003e \u003cp\u003eSimple and Sincere Can Work Wonders 68\u003c\/p\u003e \u003cp\u003eKey Takeaways 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Fund Through Commitment 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePromoting a New Version of Capitalism 74\u003c\/p\u003e \u003cp\u003eWhen Profit Trumps Purpose 75\u003c\/p\u003e \u003cp\u003eThe Benefits of the Benefit Corporation 76\u003c\/p\u003e \u003cp\u003eThe True Cost of Free Money 76\u003c\/p\u003e \u003cp\u003eSmart Crowdfunding 78\u003c\/p\u003e \u003cp\u003eKickstart 80\u003c\/p\u003e \u003cp\u003eFollow-On Funding 83\u003c\/p\u003e \u003cp\u003eGoing to the Well 86\u003c\/p\u003e \u003cp\u003eEmbrace 2.0 88\u003c\/p\u003e \u003cp\u003eVision Capital 91\u003c\/p\u003e \u003cp\u003eNot Having to Ask for Money Again 94\u003c\/p\u003e \u003cp\u003eInvesting in the Ecosystem 97\u003c\/p\u003e \u003cp\u003eKey Takeaways 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Connect with Authenticity 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eValues Drive the Brand 103\u003c\/p\u003e \u003cp\u003eEstablishing the Brand Hierarchy 104\u003c\/p\u003e \u003cp\u003eGive Them a Delightful Experience 106\u003c\/p\u003e \u003cp\u003eReworking One for One 107\u003c\/p\u003e \u003cp\u003eOffer Delightful Experiences 108\u003c\/p\u003e \u003cp\u003eSelective Partnerships 109\u003c\/p\u003e \u003cp\u003eHit the Road Jack 110\u003c\/p\u003e \u003cp\u003eThe Marketing Method to the Madness 111\u003c\/p\u003e \u003cp\u003eDon’t Talk at Your Customers, Listen to Them 118\u003c\/p\u003e \u003cp\u003eBuilding a Community 119\u003c\/p\u003e \u003cp\u003ePress Coverage Trumps Ads 120\u003c\/p\u003e \u003cp\u003eBuild Momentum with a Pre-Launch Campaign 121\u003c\/p\u003e \u003cp\u003eKey Takeaways 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Scale Through Community 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking a Mission Truly Meaningful 126\u003c\/p\u003e \u003cp\u003eKeeping on Top of Employee Engagement 128\u003c\/p\u003e \u003cp\u003eWild Growth 131\u003c\/p\u003e \u003cp\u003eKeeping the Magic Alive 133\u003c\/p\u003e \u003cp\u003eThe Limits of Hustle—Tough Decisions 134\u003c\/p\u003e \u003cp\u003eSelling Doesn’t Necessarily Mean Selling Out 135\u003c\/p\u003e \u003cp\u003eA Road-Side Startup Goes Corporate 136\u003c\/p\u003e \u003cp\u003eDumpster Diving 138\u003c\/p\u003e \u003cp\u003eA More Sustainable Supply Chain 139\u003c\/p\u003e \u003cp\u003eLearning from the Big Guys 141\u003c\/p\u003e \u003cp\u003eBecoming More Innovative 142\u003c\/p\u003e \u003cp\u003eSticking with Strengths 143\u003c\/p\u003e \u003cp\u003eThe Challenges of a New Location 146\u003c\/p\u003e \u003cp\u003eYour Reputation May Precede You, But You Need Community Support 149\u003c\/p\u003e \u003cp\u003eKey Takeaways 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Evaluate with Honesty 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBaking Metrics Into Your Process 153\u003c\/p\u003e \u003cp\u003eConsidered Design 154\u003c\/p\u003e \u003cp\u003eThrow It Over the Wall 157\u003c\/p\u003e \u003cp\u003eMeasuring Your Footprint 160\u003c\/p\u003e \u003cp\u003eLearning to Love Data Mining 161\u003c\/p\u003e \u003cp\u003eHacking Education 162\u003c\/p\u003e \u003cp\u003eThe Bigger You Are, the More Data You Have 164\u003c\/p\u003e \u003cp\u003eCollecting Data Over Time 166\u003c\/p\u003e \u003cp\u003eKey Takeaways 168\u003c\/p\u003e \u003cp\u003eConclusion 173\u003c\/p\u003e \u003cp\u003eAbout the Website 177\u003c\/p\u003e \u003cp\u003eIndex 179\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406909022551,"sku":"9781118708613","price":40.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118708613.jpg?v=1730497523","url":"https:\/\/bookcurl.com\/products\/profit-purpose-9781118708613","provider":"Book Curl","version":"1.0","type":"link"}