{"product_id":"profit-maximization-through-customer-relationship-marketing-9780789038029","title":"Profit Maximization Through Customer Relationship","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDiscover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI). Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit Maxim\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Preface \u003c\/li\u003e\n\u003cli\u003e Objectives of Customer Centric Approaches in Relationship Marketing (Lerzan Aksoy, Timothy L. Keiningham, and David Bejou) \u003c\/li\u003e\n\u003cli\u003e Approaches to Customer Segmentation (Bruce Cooil, Lerzan Aksoy, and Timothy L. Keiningham) \u003c\/li\u003e\n\u003cli\u003e Cross-Selling: Offering the Right Product to the Right Customer at the Right Time (Wagner A. Kamakura) \u003c\/li\u003e\n\u003cli\u003e Understanding and Using Customer Loyalty and Customer Value (Edward Malthouse and Frank Mulhern) \u003c\/li\u003e\n\u003cli\u003e Ignoring Your Best Customer? An Investigation of Customer Satisfaction, Customer Retention and Their Financial Impact (Baohong Sun, Ronald Wilcox, and Ting Zhu) \u003c\/li\u003e\n\u003cli\u003e Customer Selection and Prioritization: The Optimal Resource Allocation Approach to Maximizing Customer Value (Namita Bhatnagar, Kiersten Maryott and David Bejou) \u003c\/li\u003e\n\u003cli\u003e Index \u003c\/li\u003e\n\u003cli\u003e Reference Notes Included \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":49405065757015,"sku":"9780789038029","price":137.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780789038029.jpg?v=1730488565","url":"https:\/\/bookcurl.com\/products\/profit-maximization-through-customer-relationship-marketing-9780789038029","provider":"Book Curl","version":"1.0","type":"link"}