{"product_id":"product-marketing-for-technology-companies-9780750659949","title":"Product Marketing for Technology Companies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003e* selecting target markets\u003cbr id=\"CRLF\"\u003e* creating a positioning statement\u003cbr id=\"CRLF\"\u003e* writing a financial paragraph\u003cbr id=\"CRLF\"\u003e* motivating others\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003ethereby demonstrating how to act as a bridge between sales, development and finance.\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eSuccessfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eProduct Marketing for Technology Companies; The spider in the Web; The product life-cycle process; Mission statement for your product; Product positioning; The product adoption life-cycle; The product launch; Cost price calculations; Finance for non-financials; You and the sales force; You and the engineers; If the product is a service; Managing Product portfolio; Appendices","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51767987306839,"sku":"9780750659949","price":47.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780750659949.jpg?v=1758715797","url":"https:\/\/bookcurl.com\/products\/product-marketing-for-technology-companies-9780750659949","provider":"Book Curl","version":"1.0","type":"link"}