{"product_id":"product-innovation-in-the-global-fashion-industry-palgrave-studies-in-practice-global-fashion-brand-management-9781137523488","title":"Product Innovation in the Global Fashion Industry","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAs an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Product Innovation: Core to Continued Success\u003cbr\u003e2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation\u003cbr\u003e3. The Geox: The Shoe that Breathes\u003cbr\u003e4. Nike: An Innovation Journey\u003cbr\u003e5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy    \u003cbr\u003e","brand":"Palgrave MacMillan Us","offers":[{"title":"Default Title","offer_id":51019443896663,"sku":"9781137523488","price":52.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781137523488.jpg?v=1750780288","url":"https:\/\/bookcurl.com\/products\/product-innovation-in-the-global-fashion-industry-palgrave-studies-in-practice-global-fashion-brand-management-9781137523488","provider":"Book Curl","version":"1.0","type":"link"}